Announcing a new podcast - UNTHNKBL

I'm very pleased to announce that - after a long period of deliberation and procrastination - the inaugural episode of the UNTHNKBL podcast is now live.

If you've been getting value from this newsletter, I do hope you'll get the same from UNTHNKBL. Please do subscribe, and I look forward very much to continuing to engage with you going forward.

This first episode launches a series of sessions investigating the troubled roles of brand and branding in the 21st century.

In a debate further intensified by the heat of the COVID 19 crisis, I was joined by three renowned British marketing leaders:

• Michelle McEttrick , now CCO at Primark, at the time of recording Group Brand Director at Tesco;
• David Wheldon OBE , consultant, coach, mentor, speaker and NED, WFA Chairman Emeritus and former CMO at NatWest;
• Rory Sutherland , Vice Chairman at Ogilvy UK, TED Global speaker, author of Alchemy.

The panel investigates how brands need to evolve to deliver real value to their two masters - the customers who pay for them, and the firms that invest in them.