Announcing a new partnership | Showcasing “small victories” + beating AI hype
s2s Public Relations
Turning complex science into compelling, actionable stories across PR, social, & beyond. Proud Bioscribe partner.
Building community and fostering collaboration are cornerstones of the value we aim to deliver to our clients and our wider innovation ecosystem, from presentations to University of Washington CoMotion startups to sharing the latest PR and content best practices here in our newsletter.?
We seek to bring the brightest, most strategic minds to accelerate the impact of our clients.
To support and expand this effort, s2s has partnered with Bay Area-based life sciences PR agency Bioscribe for select life sciences clients to bring the industry's most talented communications practitioners to startups on flexible terms that meet their needs.??
We’ve lots to cover today—from an interview with Bioscribe’s founder, Nicole Litchfield, to fighting AI fatigue—so let’s dive right in.
PR lessons from 25 years serving life sciences leaders
Meet Nicole Litchfield , the Founder and CEO of Bioscribe. Nicole launched Bioscribe in 1997. She felt she could deliver a critical missing need in the emerging life sciences sector.?
Fast forward to today: Nicole and her growing team have served more than 250 biotech and life sciences clients across the globe, from emerging startups to the largest global organizations. Our CEO and Founder, Eric Schudiske, and Nicole began collaborating in 2017 while supporting a co-marketing campaign for their respective clients.?
To commemorate this new strategic partnership between s2s and Bioscribe, Nicole connected with us to share more about her and Bioscribe’s journey, how she’s seen the PR and media landscape transform over 25+ years, and her advice to startup founders advancing strong science.
You can read the full interview with Nicole's answers to all 4 questions on our blog, but here’s a sneak peek at the wisdom she shared:?
What’s your best advice to life sciences founders in the current media and investing climate??
One mistake early-stage companies make is operating exclusively on a milestone-driven communications strategy to connect with their target audiences. Milestones are important, whether they are corporate, scientific, or regulatory, but they don’t happen very often and that can create a lot of dead air in between. You will have more success with media, investors, and prospective customers if you are consistently and strategically sharing your story. They want to understand who you are and how you are making progress on your mission, and these stories are not just about the big moments.?
In between those moments, there’s a lot of great work, insights gained, and small victories.?
What is the biggest value Bioscribe clients see, and how does this new partnership with s2s help serve that goal?
What I hear most often from our clients — from the new clients we onboard, to happy existing clients, to return clients who’ve hired us at two, three, or even four companies throughout their career — is that they value access to a deep bench of experienced life science communications advisors and specialists through a business model that meets them where they are.?
We don’t require retainers, or monthly minimums; we build teams that help clients find the most effective and efficient strategies for their stage of growth.?
This flexibility has made us great partners… (read more on the blog)?
Don’t let your brand get caught up in the AI hype cycle?
In today’s attention economy (and amidst peak AI media saturation), readers are primed more than ever before to click out of your carefully crafted content and onto their next to-do. Content leaning on AI alone will slop into inboxes, past your audience, and into their clutter folder.
Read Stanford University's just-released annual AI Index Report for a high-level global view of trendlines.
领英推荐
3 ways you can ensure your content contributes valuable, differentiated perspectives:
??? Research the media landscape.?
Carve out 15 minutes to see what your competitors are saying on social and in media releases. Start with their headlines.
??? Start with your headlines.?
Craft five to seven headlines that capture your story, at least two for your larger brand persona and two for your product(s).?
??? Pressure test.
Take a litmus test with trusted friends and colleagues, then start rolling out messaging across owned media.?
Read more about 5 ways to fight AI fatigue with real human smarts in the latest blog post from Media & Content Specialist Trevor Ainge.?
How to nail your seven-second story
Media is living in the fast lane. Journalists, investors, and BD prospects remember just one story that comes across their inbox, newsfeed, or the airwaves.?
Today, more than ever before, it’s critical to tell a compelling story to capture attention and build awareness – ideally in seven seconds or less.
?? s2s PR founder and CEO Eric Schudiske shared PR fundamentals for startups with CoMotion at University of Washington last Friday. Watch the recording here.
Quick tip: Uplevel your email signature
Add a hyperlink under your signature line linking to a recent LinkedIn post you wrote that establishes you as a thought leader, or a media story featuring your startup. Use a trackable link like bit.ly.?
Why this helps: The link builds credibility, provides your current positioning, and creates a passive way to grow awareness and validate your innovation.
Signing off to build more strategies,?
The s2s PR team
CEO s2s Public Relations and Communications a Bioscribe Partner
10 个月There's a gravity to good people dedicated to challenging work that will change the world. We saw that immediately in Nicole Litchfield, Colin Sanford and the Bioscribe team. Our team at s2s Public Relations is excited to formalize our partnership to add new dimensions of service to our life science and biotech clients with Bioscribe's deep bench of expertise and industry experience to help founders, CEOs, and exec teams advance their innovations. Let's get started!
What a pleasure it's been getting to know the s2s Public Relations team and kicking off this new collaborative chapter! The 1+1=3 energy and complementary expertise has already made a big impact for our clients. Looking forward to climbing this new mountain of opportunity with you and working together to share the incredible stories of innovation in the #lifesciences, #biotech, #diagnostics, #healthIT, #medtech, and more!
CEO of Bioscribe, Inc. - Life Sciences Communications Agency
10 个月For 27 years, Bioscribe has thrived based on finding the best talent to support the communications needs of the life sciences ecosystem. We are thrilled to partner with the team at s2s Public Relations to bring more value to our clients and support our next phase of growth!
Chief Operating Officer at s2s Public Relations, Bioscribe agency partner | I love bringing creativity and clarity to complex brand challenges and telling stories that help businesses grow and thrive.
10 个月This is an exciting day for us at s2s Public Relations! Our new agency partnership with Bioscribe will enable us to harness the extensive and diverse expertise of Bioscribe's deep bench of communications professionals to drive even greater impact for our amazing #lifesciences clients.
Editorial at Children's Hospital Los Angeles
10 个月"As the traditional walls that used to gate communications have broken down, companies have both more opportunities and more risk in shaping their narrative and managing their reputations." Loved reading your perspectives on the PR and investing climate, Nicole Litchfield!