Announcing my next book, The Startup Way

I'm excited to let you know I'm publishing my next book, The Startup Way, in October. You can preorder the hardcover edition here. Your order will grant you access to The Leader's Guide community, an exclusive network of new and experienced Lean Startup practitioners, where I'll be sharing excerpts from the book and the results of the design and content testing I'm doing to shape the final product.

Here's the official blurb from my publisher about what's to come:

Bestselling author of The Lean Startup, entrepreneur, and founder Eric Ries reveals how established corporations, young upstarts, and major enterprises alike can use lean techniques to reinvigorate their companies and operations, spark innovation, and drive growth.

In his first book, The Lean Startup, Ries showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPs), and rigorously testing hypotheses with customers help businesses determine when to persevere and when to pivot. In his next book, he'll show how these ideas apply to a wide array of organizations -- far beyond tech startups.

For the past five years, Ries has been working closely with established companies like GE and Toyota and Pitney Bowes, new breakthrough startups, and even governments and NGOs -- to help them become more nimble and more open to change and innovation in order to spur growth and produce products and services that customers want. In The Startup Way, Ries shares his insights, lessons, stories, challenges, and best practices from his intense collaborations with some of the world's most innovative and successful companies as they attempt to change their cultures and processes to be faster, more agile, and smarter at what they do. 

Each company adapts Ries' basic framework and ideas in its own way -- from GE's FastWorks to Intuit's Design for Delight programs -- to fit its particular organization and industry, as he discusses in the book. For every company that recognizes it needs to embrace agility and change, and do so quickly if it is to survive and thrive, The Startup Way is an essential road map and toolkit.