Announcing Muchiwala
Hey there, Thanks for reading this.
I have quit my corporate stint this July 31st, 2020. Some of the companies I have worked with are:
Starting in 2012, I've led and managed various teams, across sales and marketing (corporate) and it has been a great ride.
For the past few months, I have been thinking to venture into entrepreneurship and have been looking and studying various businesses.
One of the biggest themes post-pandemic has been digital transformation. While it has been in the minds of businesses, entrepreneurs, and others for a very long period of time, I believe this is a great time to build a company on this theme. One major obstacle hindering the adoption of digital tools and technology products among small and medium-sized enterprises is the lack of awareness regarding the value creation of digitalization to their business.
I just stumbled on this great article by inc42 which has some great insights on the digital transformation opportunity for SaaS startups.
What caught my eyes was:
Digitalisation remains unfinished business in the SMB sector.
What's the plan?
I intend to start a digital services (yes, not digital marketing) agency. The idea is to serve SMBs, enterprises a complete range of digital services (development, content, design, marketing, etc..)
While I have not finalized the niches/categories I will want to target, I am just experimenting on this.
What's in the name?
Muchiwala means Person with a mustache. Basically referring to someone who is bold. Not all are bold, Not all wear a mustache.
What am I exactly going to offer?
I have already done some freelancing in the past and have experience in the projects I will be taking up in the new avatar.
Some key services:
- Website Development ( Static, Ecommerce)
- Graphic Design (Logo, Branding Identity, Marketing collaterals, Sales Materials)
- App Development (Mobile apps, Web apps, Custom development)
- Content writing (Blog, Marketing Collaterals, Business profiles)
While these are some core services, I am also offering some key ancillary services related to the above (such as the domain, enterprise email ID, SSL certificate, hosting, website speed-up, malware removal.)
All the above services have 1 aim in common - Help businesses in their digital transformation.
Another agency?
I have been thinking very aloud about this. Even when I reached out to my network, one question that was common across conversations were - ANOTHER AGENCY?
But here is what I would like to put forward.
There are huge opportunities around here.
In the last 2 months, I have received 15+ RFPs (via network/ referrals). The value of these RFPs was more than that of an average junior digital marketer. Most of the requirement was around going online, generating more leads and a couple on design.
What's our mission?
This has been really tough. Some of the options I was thinking are:
Get Noticed, Online
Built on Trust. Delivered on Passion
Do look at the new website.
Friends, That's it for now. Thanks again for reading and have a great day.
#cloudsales #cyber security professional #sales and business development #solution selling #mentor #team building
4 年All the best ankit.
Business Leader North & East at Aujas Cybersecurity Ltd.
4 年Congratulations & best of luck for your new endeavor.
All the very best
Digital Strategy | Ecommerce Growth | Marketing
4 年Good luck Ankit!
Dy. Manager - Marketing. Core focus includes OEM Alliances and CRM alignment.
4 年Congratulations!! Keep going!!?