Announcing Muchiwala

Hey there, Thanks for reading this.

I have quit my corporate stint this July 31st, 2020. Some of the companies I have worked with are:

• Lucid Software
• Qikwell / Practo
• Ameyo
• Inspirisys Solutions

Starting in 2012, I've led and managed various teams, across sales and marketing (corporate) and it has been a great ride.

For the past few months, I have been thinking to venture into entrepreneurship and have been looking and studying various businesses.

One of the biggest themes post-pandemic has been digital transformation. While it has been in the minds of businesses, entrepreneurs, and others for a very long period of time, I believe this is a great time to build a company on this theme. One major obstacle hindering the adoption of digital tools and technology products among small and medium-sized enterprises is the lack of awareness regarding the value creation of digitalization to their business.

I just stumbled on this great article by inc42 which has some great insights on the digital transformation opportunity for SaaS startups.

What caught my eyes was:

Digitalisation remains unfinished business in the SMB sector.

What's the plan?

I intend to start a digital services (yes, not digital marketing) agency. The idea is to serve SMBs, enterprises a complete range of digital services (development, content, design, marketing, etc..)

While I have not finalized the niches/categories I will want to target, I am just experimenting on this.

What's in the name?

Muchiwala means Person with a mustache. Basically referring to someone who is bold. Not all are bold, Not all wear a mustache.

What am I exactly going to offer?

I have already done some freelancing in the past and have experience in the projects I will be taking up in the new avatar.

Some key services:

• Website Development ( Static, Ecommerce)
• Graphic Design (Logo, Branding Identity, Marketing collaterals, Sales Materials)
• App Development (Mobile apps, Web apps, Custom development)
• Content writing (Blog, Marketing Collaterals, Business profiles)

While these are some core services, I am also offering some key ancillary services related to the above (such as the domain, enterprise email ID, SSL certificate, hosting, website speed-up, malware removal.)

All the above services have 1 aim in common - Help businesses in their digital transformation.

Another agency?

I have been thinking very aloud about this. Even when I reached out to my network, one question that was common across conversations were - ANOTHER AGENCY?

But here is what I would like to put forward.

There are huge opportunities around here.

In the last 2 months, I have received 15+ RFPs (via network/ referrals). The value of these RFPs was more than that of an average junior digital marketer. Most of the requirement was around going online, generating more leads and a couple on design.

What's our mission?

This has been really tough. Some of the options I was thinking are:

Get Noticed, Online

Built on Trust. Delivered on Passion

Do look at the new website.

Friends, That's it for now. Thanks again for reading and have a great day.