Announcing LITON's Updated Logo

LITON has come a long way since being established in 1996. We are thrilled to share that along with new additions to our leadership team with the appointments of Jim Hardaway , Chris Lajoie and Steve Babbitt , we are undergoing a significant marketing transformation, and it is our pleasure to introduce our updated logo design. This update embodies our unwavering commitment to innovation & responsiveness.

Symbolism and Concept:

At the heart of our new logo change is the triangular wedge on top of the “I”, a subtle representation of a network signal. This shape symbolizes LITON's dedication to responsiveness and open communication. It signifies our ability to connect and collaborate seamlessly with our clients, Lighting Control partners, and stakeholders. The upward growth orientation of the shape embodies our relentless pursuit of progress, always reaching for new heights.

Softer Approach and Rounded Corners:

In the world of specification-grade lighting, we understand that an approachable and friendly demeanor can sometimes be overshadowed by an overly technical and cold atmosphere. That's why we have chosen to embrace a softer approach in our logo redesign. The rounded corners reflect our commitment to creating a welcoming and comfortable experience for our designers and architects. We want to build relationships based on trust, reliability, and genuine human connection without the rigidity that is so often found in other lighting brands.

Darker Blue-Cement Color:

Color plays a vital role in conveying emotions and setting the tone for a brand. Our color scheme embraces a darker blue-cement color palette, symbolizing the higher standard of quality and professionalism that LITON upholds. This shade exudes sophistication, stability, and confidence. It reinforces our position as an emerging leader in the industry and our dedication to delivering Specification grade lighting solutions suited for a multitude of applications.

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