Announcing the launch of Conversions API Gateway Multiple Accounts

Over the past couple of years, I have been working on an advertiser owned cloud-hosted ad tech product that helps improve ad performance by sharing valuable signals in a reliable way with Meta. One of the biggest painpoints was that it needed each advertiser to install this product separately, and often the advertiser did not have the volume of traffic to justify the need for an big stack of infrastructure.

Introducing, Conversions API Gateway Multiple Accounts, a way for tech partners to offer the ability to set up one instance and offer "Conversions API Gateway" onboarding to multiple businesses. Lot of good work has gone into this to make this possible.

If you are a ad marketing agency, web agency that helps end customers with their tech needs, consider reviewing this product and you may want to add this to your offering. A typical setup may set you back by ~350-500$/month, and you can onboard ~50 accounts (depends on volume). So works out to ~10$/account. How you pass this cost on to businesses you support is up to you.

If you are in my network and are exploring this, I am happy to give you some pointers on how you can get started.

Here is the Setup Guide: https://developers.facebook.com/docs/marketing-api/conversions-api/guides/gateway-multiple-accounts/host-onboarding