Announcing Conviva Ad Insights

Video ads are a key revenue driver for streaming TV providers, but when ads fail to play or buffer, the potential negative impact to viewers is daunting. Conviva’s early data shows nearly 50% of streaming video ads may not reach the end user if publishers don’t monitor, capture, and address the many issues along the ad delivery chain.

Over 3 percent of video ads simply fail to play due to faulty creative. When ad playback is delayed, viewer content abandonment jumps by over 50%. Ad blockers also continue to plague video ads with blockers stopping up to 40% of traffic. Given the $12 billion global video ad market size, these issues represent a sizable threat to the bottom line for publishers. Reliable, comprehensive analysis of in-stream video ads is needed to understand which ads are failing and troubleshoot issues to maximize quality, engagement, and monetization.

For the First Time Ever, Publishers Have Real-time Visibility Into All Video Ad Delivery and Viewing Experience Issues with Conviva Ad Insights. Read Bill's blog, and meet us at CES for more details. See why some of the biggest publishers in the World are using Conviva's Ad Insights product today.

https://www.conviva.com/blog/conviva-ad-insights-comprehensive-real-time-measurement-in-stream-video-ads/