ANNOUNCEMENT
ANNOUNCEMENT
ROYD Tool Group has acquired Optimaxx, a leading brand of high-performance woodscrews in the UK.
We are pleased to announce the recent acquisition of Optimaxx, a leading brand of high-performance woodscrews.
Optimaxx will be the third addition to our offering, alongside SMART multi-tools, blades and accessories and ACER professional construction markers.
Based in Essex, Optimaxx has grown rapidly since it’s founding in 2014, we now hope to take the brand to new heights and are confident this will be possible due to the world leading performance and quality yet competitive pricing of the products.
With a similar product/price formula to our other successful brands, we expect Optimaxx to be a perfect addition to our portfolio and fit our mission statement:
- To focus on one market at a time and be the best in the world at it.
- To be; Driven by innovation, team spirit and a passion to provide the ultimate solution for our customers.
Norman Shimwell, Managing Director and driving force behind Optimaxx’s founding and success, now UK Business Development Manager for ROYD Tool Group, comments;
“…the acquisition is a really exciting progression for Optimaxx and its outlook for the future is very positive. Now with ROYD Tool Group taking the brand to the next level, I’m confident Optimaxx products will get the recognition and growth they deserve”
We now hope to introduce Optimaxx to our 2000+ UK customer base and are very pleased to be able to provide the best high-performance woodscrew offering possible. Roger Murphy, ROYD Tool Groups Founder and Managing Director, discussed the acquisition;
“We’re very pleased to bring such an innovative product into our portfolio, one that we genuinely believe is the best in the world and has all the hallmarks of a market-leader. This, alongside ROYD’s resources and focus on customer service, we believe will deliver an unparalleled offering for both trade merchants and end users”
The acquisition has been finalised through June 2018 and will be official by 1st July 2018. The whole team at ROYD look forward to delivering yet another leading product to the market and are excited to help you maximise your sales. Look out for Optimaxx high-performance woodscrews!
All Optimaxx products are now available through your ROYD Tool Group account.
Director at Express Vehicle Contracts
6 年Congrats ! Had to do a double take there.
Aspro Tools | iMEX, KARGO & TradeTidy
6 年Very exciting times for us all - certainly look forward to working along with you Norman Shimwell!