Annotations on Google Shopping Ads and Trouble with Tiktok Shops
Google Shopping Ads get conversion annotations
Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings.
Google Demand Gen introduces ad format preferences
Demand Gen campaigns have a new beta feature that lets you select which formats you want to run your ads with. There are three formats to choose from: In-stream plays your ads before, during, or after other videos; In-feed formats include YouTube, Discover, and Gmail feeds; YouTube Shorts, which viewers can skip whenever. This should give you a lot more control over where your ads are served.
'Buckle up for the first thirty days’: On TikTok Shop, brands continue to deal with a buggy and opaque platform
From artificial intelligence that erroneously gets products taken down to buggy platform integration, pain points abound on TikTok Shop – all while the platform’s 500,000 merchants grit their teeth.
Demystifying the Meta Auction: How to Win More Ad Placements on Facebook and Instagram
Did you know Meta's auction doesn't just focus on the biggest spenders when choosing which ads to show a user? Meta uses two other core variables to determine which brands win in the ads auction. Learn more about how you can pay less and still win impressions against bigger brands.