Anniversaries, Awards, and Appreciation
North Charles
Positioning, strategy, and creative for colleges, universities, and schools. Founded in 1972.
NB: Out of an embarrassment of riches, we’re breaking a longstanding communications standard by burying (ok, subordinating) a few headlines.
OCTOBER MARKS THE GOLDEN ANNIVERSARY OF NORTH CHARLES
Admittedly, we haven’t done exhaustive research, but we’re fairly certain the designation places us atop longevity lists among firms who make a specialty in education—and among agencies located in Baltimore.
We couldn’t celebrate our 50th without sending heartfelt gratitude to company founders Bernice and Armand Thieblot, who launched the company in 1972 in a tiny office most easily accessed through MacGillivray’s Drug Store at the corner of West Read and North Charles streets. (To set the record straight: The company has never been located ON North Charles Street. Physician: heal thyself.)
So for however long you’ve been at this—in higher ed or in Baltimore—chances are we’ve been at it longer.
THE COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION (CASE) AWARDED HOBART AND WILLIAM SMITH COLLEGES THE 2022 CIRCLE OF EXCELLENCES GOLD FOR INSTITUTIONAL BRANDING
Gold in our golden anniversary year? How did they know?
What’s made the award especially sweet is sharing it with our exceptional partners at HWS. Our work with the Colleges goes back 40+ (nonconsecutive) years—and includes a circa 1989 Grand Gold for HWS for Student Recruitment Publication Packages, CASE’s big kahuna category in the day.
It bears mentioning that CASE recognition?is especially meaningful for its criteria focused on results; it’s not just another beauty pageant. That the HWS work is stunning is icing.
The project was comprehensive, and included:?
More gratitude here—to Cathy Williams, Gina Kane, Michael DiMauro, Kevin Colton, and the entire HWS Communications team for their brilliant partnership and wisdom?throughout the project. Pros all.
WE’VE NEVER GROWN TIRED OF THE GOLD
This year’s recognition for our HWS project joins a long and growing line of NC-partner CASE Gold recipients. Since celebrating our 30th anniversary, Barnard College, Colby College, St. John's College, Swarthmore College, Tulane University, the University of Chicago, and Widener University have also worn the mantle.
THE HWS WEBSITE AND VIEWBOOK EARNED CASE SILVER AWARDS IN THEIR RESPECTIVE CATEGORIES
In most years, this would have been Headline 1.
2022 IS HOBART COLLEGE’S BICENTENNIAL
Coincidence? Serendipity? Joyful convergence?
Finally: to all of the North Charlesers who have, across the past 50 years, contributed to this unsurpassed success and truly noteworthy landmark, thank you.
Small but mighty, we are.
More to come . . . but back to work for now.