Anna Potapova: Managing AI Content at Scale for an Ecommerce Giant

Generative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies.

Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation and management, localization, personalization, and other areas where her strategic-content mind guides her.

Anna is also building a content-design community in Asia and is a prolific speaker. I was grateful for the opportunity get a little of her time for this conversation. I hope you enjoy it, too.

Listen to the Episode at Content+AI.