Anita Iverson Delivers

Everyone keeps asking me 'Jeff, what's the story, and why should I care?'

This is the story of Anita Iverson (aka A.I.), a newspaper girl in Philadelphia. This story will help explain Anita's power and influence, and why you should befriend and align with her. Because Anita sits at the intersection of publishing and consumption, determining what is seen by whom, and by extension, what remains unseen, another drop in an endless sea of content.

Don't be the drop, align with Anita, and she'll carry your content to the people that matter.

Introducing Anita Iverson (aka A.I.)

Anita is a paper girl in Philadelphia.?In the paper days, Anita delivered a fresh copy of the Philadelphia Inquirer every morning to the families on her route

She covers all the neighborhoods, she knows all the neighbors.

Each family received the same Philadelphia Enquirer that's been keeping people up to date since it was established in 1829, the third longest continuously operated daily newspaper in the United States per Wikipedia.

And then the world went digital.

Anita got access to the world's information.

Anita already knew the interests of the people and families on her route. She was best positioned to match the media to the people interested in those topics. Suddenly, everyone got what most interested them, when they were immersed and engaged in the subject, not general-purpose one-size-fits-most media.

Everybody got just what they were looking for. As a friend, Anita has read our show's transcripts and looks for opportunities to include our content when appropriate.

Publishers and Consumers paid handsomely for Anita's newspaper-turned-universal media-curated connection service, she was very successful, and her company grew and grew.

You might be curious, how did Anita Iverson get her name?? Let’s just say her Dad is a big fan of?Allen Iverson, aka AI, aka ‘‘The Truth,’ and they've enjoyed watching basketball games together as long as Anita can remember.

So what is the purpose of the cute story?

When you think about publishing, the old model was broadcasting. A general-purpose, general interest, stay down the center, there's only one newspaper in town, good-for-everyone delivered daily, with a little bit something for everyone, but not a lot of anything for anyone. Broadcast, huge reach, low conversion.

In contrast to today's micro-segmentation

The media platforms (LinkedIn, Instagram, TikTok) know what you like based on demonstrated behavior. The platform's goal is to keep you, on the platform, a little bit longer. This is achieved by putting content in the feed that the platform AI thinks has the best chance to keep you on the platform, presumably, with the highest relevance to related interests, etc. Anita Iverson, the platform AI, decides what to deliver to whom, based on her knowledge of the readers' interests, and ability to match with relevant new material from a virtually limitless library of options.

Anita decides who sees what.

You want to align with Anita. She's as much of your target audience as the actual reader because it is Anita who will decide who sees what posts, and who sees what you publish.

Train Anita, and give her the information that will help her be successful in making matches, content-to-consumer because in the end, that's the win-win-winning formula (platform, publisher, and consumer with aligned interest).

That's the Story of Anita Iverson, out delivering the content, matching people with their interests, creators with their audience.

What do think?

Does this resonate with you?

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Editors Note

These panels were created using DALL·E. In the interest of transparency, learning, and sharing, below are the prompts for each panel. Once I had the first image, I intended to place the same character in different scenes, but due to the stateless nature of ChatGPT, each inquiry is unique, as are the outputs. I chose to use the first one produced for each query and tried to keep the deltas from query to query very straightforward (neighborhoods, size of family, areas of interest).

The prompts

Panel #1 - DALL·E 2024-01-20 11.08.34?

Prompt - A cartoon-style image of a 12-year-old black girl riding a bicycle, delivering newspapers in Philadelphia. The style should be similar to Liza Donnelly

Anita is a paper girl in Philadelphia.?In the paper days, Anita delivered a fresh copy of the Philadelphia Inquirer every morning to the families on her route

Panel #2 - DALL·E 2024-01-22 13.13.46?

Prompt - Create a detailed illustration of a girl named Anita, based on a previously provided character image, delivering newspapers to a family of 4, in a South Philadelphia neighborhood

Anita drops a newspaper with the Williams Family in South Philly.? Anita learned that they were avid cyclers

Panel #3 - DALL·E 2024-01-22 13.17.33?

Prompt - Create a detailed illustration of a young 12-year-old black girl named Anita delivering newspapers to a retired couple in front of their downtown Philadelphia high-rise apartment

Anita learned that they are enjoying the downtown foodie scene, and starting a blog about Redding Terminal food finds

Panel #4 - DALL·E 2024-01-22 13.20.08?

Prompt - Create a detailed illustration of a young 12-year-old black girl named Anita, who resembles the character from the user's image, delivering newspapers while conversing while dropping off the newspaper with a family of 3, in front of their West Philly home

Mrs Johnson works at UPenn, in the History department. Anita learned they’re? planning a family trip to Greece to visit the antiquities

Panel 5 - DALL·E 2024-01-22 13.18.51

Prompt - Create a detailed illustration of a young 12-year-old black girl named Anita, who resembles the character from the user's image, delivering newspapers and conversing while dropping off the newspaper with a family of 5, in front of Main Line house

All of the Thomas children take ballet, following in the footsteps of their folks, who met dancing professionally in London.?

Panel 6 - DALL·E 2024-01-22 13.22.36?

Prompt - Create a detailed illustration of a young 12-year-old black girl named Anita, who resembles the character from the user's image, standing proudly in front of a New York City-style sidewalk newsstand, labeled "Philadelphia Inquirer"

In the paper days, Anita had one source of news, the Inquirer

And there was one version, daily.

Everyone on the route got the same paper, every day, regardless of their particular interests or circumstances?

Panel 7 - DALL·E 2024-01-22 13.44.47?

Prompt - Create a detailed illustration of a young 12-year-old black girl named Anita, resembling the character from the user's image, standing in front of a globe's worth of newsstands, with representatives from the world's top 10 cities.

In the Digital Age, Anita could pull from any publication in the world

Those publications will pay Anita extra if should could match the content to the interest of the people on her route. Not the same paper for everyone, but just the right content for each person, in the context, at the time, they’re interested in the topic.?

Panel 8 - DALL·E 2024-01-24 11.34.15

Prompt - New Cartoon?- Task - Create 2nd panel in 2-panel Cartoon -?I will upload Panel 1, Scene 1, Time 1 - Use the upload as a baseline - Create Panel 2, Scene 2, ?Time 2, same location, same characters?

In Scene 2, Time 2, In the second panel of a cartoon, the setting is a warm, sunny South Philadelphia neighborhood. It's the same location as the first panel with the same characters, little girl is handing the family some information and gear related to cycling?

Anita delivers cycling circulations, helmets and biking accessories to the Williams family

Panel 9 - DALL·E 2024-01-24 11.37.39

Prompt - New Cartoon?- Task - Create 2nd panel in 2-panel Cartoon -?I will upload Panel 1, Scene 1, Time 1 - Use the upload as a baseline - Create Panel 2, Scene 2, ?Time 2, same location, same characters?- In the second panel of a two-panel cartoon, the scene is set in the same downtown Philadelphia location as the first panel. The characters are identical

In Scene 2, Time 2, the little girl is delivering menus, reviews, information and relevant articles for foodies, food, downtown restaurant fans, and diners ?

Anita delivers the foodie goods to the Johnson family.?

Panel 10 - DALL·E 2024-01-24 11.43.44

Prompt - New Cartoon?Task - Create 2nd panel in 2-panel Cartoon -? I will upload Panel 1, Scene 1, Time 1 - Use the upload as a baseline? - Create Panel 2, Scene 2, Time 2, same location, same characters?

In Scene 2, Time 2, the little girl is delivering items relevant for planning a trip to Greece to visit historical locations and antiquities

Anita delivers useful items for Smith’s upcoming trip to Greece to visit the antiquities.?

Panel 11 - DALL·E 2024-01-24 11.47.31

Prompt - New Cartoon?- Task - Create 2nd panel in 2-panel Cartoon -? I will upload Panel 1, Scene 1, Time 1 - Use the upload as a baseline - Create Panel 2, Scene 2 - In the second panel, Anita, is delivering items related to dance, ballet, and theater

Anita delivers all things toe shoes to tutus, Broadway the West End to the Thomas Family on the Main Line??

Panel 12 - DALL·E 2024-01-22 13.57.13

Prompt - Create a cartoon illustration of a young 12-year-old black girl named Anita, based on the character from the user's image, on her bicycle. Anita is holding the 'Turn the Lens' with Jeff Frick podcast in one hand, and 'Work 20XX' with Jeff Frick podcast in the other, and she's getting ready to deliver them on her bike on her newspaper route?

As a friend of the programs, Anita includes information from Jeff’s interviews whenever appropriate.???

Panel 13 - DALL·E 2024-01-22 13.46.52

Prompt - Create a detailed illustration of a young 12-year-old black girl named Anita, based on the character from the user's image, sitting behind a desk, depicted as a very successful businesswoman (still 12 years old) with a great smile, on top of the world. Her newspaper delivery business was very successful.

Publishers and Consumers pay Anita a pretty penny to make the match, and deliver the right content at the right time, in the right format. Some might say it’s magic.

Panel 14 - DALL·E 2024-01-22 13.46.52 -?

Prompt - DALL·E 2024-01-22 16.04.59 -?

Create a cartoon illustration of a young 4-6-year-old black girl, resembling the character Anita, in a living room with her father. watching Allan Iverson (AI), star player of the NBA Philadelphia 76ers, play a They're both dressed in team colors and cheering as Allan Iverson (AI) dunks over a New York Knicks player.

How did Anita Iverson get her name??

Let’s just say her Dad is a big fan of? Allen Iverson, aka AI, aka ‘‘The Truth,’ and they enjoy watching basketball games together.?

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