Animation for Marketing
Animation has a lot of use. It's commonly used to make animated films, cartoons, marketing videos, advertising, business presentations, educational materials, video games, and more. There are two common styles of animation and that is 2D and 3D animation. But in this article, we will focus on the strength of animation for marketing.
Because marketing is so vital to a company's growth and development, it's critical to always be thinking about what you can do next to keep the momentum going. Animation is one tool that corporations have used. People like visual content and can comprehend it 60,000 times faster than text, particularly when the image is moving. Consumers' attention is captured in less than a tenth of a second by animated content. Animated videos have three ways to make a big impact on the audience: visual, auditory, and kinesthetic. They can also be incredibly adorable.
Other than that, we will give you 5 other reasons why would a tool that has been popular in kid’s TV becomes a good choice to be a marketing tool.
Have Effective Cost
The majority of animation videos are produced in less time than live-action videos. This means less money will go into making the video and more will go into getting it out there and having it work for you. Animated marketing videos typically cost between $15,000 and $35,000. Animations are frequently less expensive than other types of video since they are easier to create. The final price tag depends on the level of detail in the design, the intricacy of the animation, the length of the video, the voice-over, the soundtrack, and the distribution.
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Easy to Update
It's critical to adapt to changes and prove that you're relevant, especially if you work in a constantly evolving area like technology. It's critical that you reflect this in your marketing collateral and messaging. Because animations are less complicated to make than other genres of video, upgrading assets later for whatever reason is easier.
Animated video is a fantastic way to keep your material fresh. If you want to adjust your video material to appeal to a different audience, or change your messaging or aesthetics, editing animation rather than reshooting the entire video is far easier and more cost-effective.