The Animalz Podcast Returns with AI & Content: Where's The Value? (Season Intro)

This March, we're bringing you conversations with seven leaders shaping the future of AI and content marketing. We're talking to pioneers who are building things, sometimes breaking things, and most of all, going beyond the clickbait hacks flying around our feeds.

Season Lineup

??? Season Introduction (AVAILABLE NOW)

Ty and Tim kick off the season by exploring why AI and content was the clear choice for the podcast's return, sharing their own AI workflows, and previewing what they hope to discover from our lineup of pioneering guests.

??? Nathan Baschez - Founder at Lex (March 4)

Lex founder Nathan Baschez discusses how he's reimagining the writing process with AI, insights from his time at Substack and Gimlet, and why the future of content is about thinking with AI rather than replacing human creativity.

??? Kyle Coleman - CMO at Copy.ai (March 6)

Kyle Coleman of Copy.ai shares how AI is giving marketers their nights and weekends back while driving massive results. He explains how to integrate AI into marketing workflows, maintain creative quality, and identify where automation adds the most value — both for business outcomes and work-life balance.

??? Thenuka Karunaratne - CEO at Daydream (March 11)

Thenuka Karunaratne explains how Daydream is helping B2B and B2C companies use AI to revolutionize programmatic SEO, automating strategies and scaling content creation. Learn how brands like Twin Gate are capturing traffic, adapting to search changes, and driving measurable results.

??? Stewart Hillhouse - VP of Content at Storyarb (March 13)

Stewart Hillhouse explores how AI is reshaping content marketing teams, introducing new roles like AI content operators and personality marketers. He shares examples from his time at Mutiny, including groundbreaking campaigns like the Open Source Target Account List.

??? Parthi Loganathan - Founder at Letterdrop (March 18)

Parthi Loganathan, fresh from pivoting his company away from SEO, explains why LinkedIn is the new battleground for B2B content. As traditional search declines, he reveals how companies can build authentic relationships at scale by empowering their teams to become trusted voices in their industry.

??? Ines Lee - Head of Content at Ali Abdaal (March 20)

With over 6M YouTube subscribers, how does Ali Abdaal's team maintain authenticity while scaling with AI? Ines Lee takes us behind the scenes of their content operation, from AI-powered video editing to maintaining their unique voice.

??? Alex Halliday - CEO at AirOps (March 25)

Alex Halliday explores the future of AI-assisted content. He draws on insights from his time at MasterClass and personal conversations with OpenAI CEO Sam Altman. He shares why the most successful brands will combine automation with deep human expertise to create original content that stands out in an AI-first world.

??? Season wrap-up with Ty and Tim (March 27)

We'll reflect on the season and share our insights about AI's true value in content marketing.

Ready to start listening? In this season introduction, Ty and Tim explain why they've chosen to focus on AI and content — a topic consuming "at least half" of their work-related brain space.

They voice excitement and skepticism as they look ahead at their expectations for the season. Will they discover spectacular SEO use cases? How will AI reshape content creation teams? And what unexpected "second-order effects" might emerge as everyone adopts the same tools?

?? Listen to the season introduction

?? What We're Thinking About

Here's what the Animalz team has been reading, writing, and sharing.

From LinkedIn: Google's Resilience: "Despite what you might think, this new data suggests the percent of people using Google hasn't been impacted by ChatGPT." Ty shares insights on search behavior in the age of AI.

The Handoff to Bots: "The future economy will be increasingly driven by synthetic agents, not humans." WIRED founding editor Kevin Kelly examines an even more far-out future than Tim recently did in a LinkedIn post about AI agents marketing to each other.

A New Generation of AIs: Claude 3.7 and Grok 3: "Two powerful new AI models have arrived, each representing significant leaps forward in different ways." Ethan Mollick's analysis helps make sense of the latest developments in the AI model wars.