Anhydrous aka waterless cosmetics: The future of the cosmetic industry?
Daffy Group of Companies
Building brands since 1996| White label cosmetic manufacturer. Custom formulation & contract manufacturing.
Consumers today are increasingly looking ahead to sustainable & safer alternatives to their beauty products. Waterless beauty trend which marks its origin in the east is slowly gaining momentum. The concept of increasing the potency is one of the key reasons why anhydrous aka waterless cosmetics are picking up growth in the market.
Water is widely used as a filler in cosmetics since it prevents contamination and is cheap. This ensures the durability of the product. Regardless of its advantages, mixing water has a fair share of drawbacks as well. The use of water on a large scale may serve as a breeding habitat for microorganisms. The penetration of bacteria increases with water content. A wide range of preservatives is added to extend the shelf life of water-rich products and stop microbiological growth. Given the difficulties associated with water-rich products on the one hand and the advantages of waterless cosmetics on the other, the market for waterless cosmetics is anticipated to have favourable growth over the course of the projected period.
More and more, waterless cosmetics are marketed as environmentally beneficial options. Every cosmetic and item for beauty have an environmental impact. As a result, it has become crucial for anyone involved in the beauty industry to take the environment into account. Heavy water use is another issue that goes overlooked, in addition to the industry's growing worry over plastic waste. Waterless cosmetics are increasingly being marketed as environmentally friendly and sustainable options in light of rising ecological concerns. Many cosmetics companies have made commitments to cut back on water use. This will serve as the main engine of growth.
In several product categories, using natural and organic components has become increasingly popular. The beauty sector will also continue to follow this trend. Today's consumers desire their cosmetic products to contain delicate and safe ingredients. This is due to their increased awareness of cosmetic ingredients and the negative effects of synthetics on skin health.
Thus, a shift from conventional to organic products has occurred. Today's Gen Z and Millennial consumers demand more from skin care products than just the usual features and advantages. Waterless beauty firms are heavily pushing their products that contain botanicals, nourishing oils, fruit waters, and other substances sourced from natural sources in response to the expanding natural and organic trend.
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How is the market in India?
?Nearly one-fourth of waterless cosmetics sold in South Asia are from India. Consumers in the millennial generation have grown up with technology, making them more knowledgeable than those in previous generations. Additionally, millennial Indian customers have easier online access to information. Indian consumers are embracing popular Western beauty trends, which are opening up markets for waterless cosmetics.
Top selling categories.
Skincare has a significant share of 52.9% in the market when it comes to revenue share by product category. Players have a broader selection of waterless skincare items, such as creams, lotions, serums, cleansers, and others, inside the skincare category.
Additionally, compared to cosmetics and hair care, skin care products are also used more frequently. Which is another factor that has caused the skincare segment to command a sizable market value share. The category is anticipated to grow significantly with 11.4% in the coming years.