Angie's Career Gazette (12/18/2023)

Your source for US job opportunities, career advice and the latest trends in digital advertising & marketing.

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Angie’s Thoughts

2023 End-of-Year Special Edition: A Year in Review at Angie's Career Gazette

Hello all,

In this final newsletter of the year I’ve been reflecting on the past months. It's been an incredible journey filled with insights, stories, and valuable career advice that we've shared right here.

?? In This Special Edition: I've compiled a comprehensive resource that encapsulates a majority of my posts and newsletters that I've shared throughout the year.

?? A Heartfelt Thank You: Your support, stories, and feedback have been the fuel that kept this newsletter thriving. I've been deeply moved by the countless messages expressing how the content here has positively impacted your professional lives. Knowing that our shared stories and advice have been a source of inspiration and guidance is incredibly rewarding. So, from the bottom of my heart, thank you!

?? Looking Back: In case you’ve missed it, or new to Angie’s Career Gazette here’s a list of articles or posts I’ve written to help you in your next career role:

1. The Great Debate: How important are thank you notes? posted May 2023
2. The Best Times of the Year to Look for a Job presented by TopResume posted May 2023
3. The Power of LinkedIn posted May 2023
4. What Can You Do When Everyone's Hiring, But You Can't Find A Job. posted June 2023
5. What Does Pay It Forward Mean? posted June 2023
6. Nine Advertising & Marketing Industry-Focused Podcasts. published August 2023.
7. Cracking the Code of LinkedIn's "Follow" Button: Your Ticket to Smarter Networking published September 2023.
8. Navigating the Digital Job Hunt with Artificial Intelligence published September 2023.
9. Galactic Pursuits: Unlocking Opportunities on LinkedIn for Ad & Marketing Masters published October 2023.
10. Decades in Digital: The Unyielding Value of AdTech Veterans. published October 2023.
11. Less than 20% of Jobs Face A High Potential Exposure to Generative AI published October 2023.
12. LinkedIn Heroes: Advertising Professionals Paying It Forward published October 2023.
13. Understanding Tracking Pixels, Cookies, and Ad Tags published October 2023.
14. Job Offer Crossroad: When One Offer is Certain and Another is Pending published November 2023.
15. The Rise of the #PayItForward Movement on LinkedIn published November 2023.
16. Navigating Separation Contract Negotiations published November 2023.
17. My Experience with Brian Wylie's ChatGPT Resume Rating Tool published November 2023.
18. Beeler.Tech's 2023 Publisher Revenue Salary Guide published November 2023.
19. Unwrapping Job Opportunities During the Holidays published November 2023
20. Exploring Time Off Policies: Flexible Vs. Paid Time Off published November 2023
21. Navigating the December Job Market Amid Media Industry Layoffs: Opportunities, Challenges, and Strategies for Success published December 2023
22. The Smart Transition: Tips on Offer Letters, Severance, and Maximizing Your Benefits published December 2023

?? Taking a Break: As we wrap up this year, I encourage you to take some time off to relax and recharge. Enjoy the holiday season with your friends and family. It's important to step back, reflect on our achievements, and gather strength for the new challenges and opportunities that the coming year will bring.

?? Looking Forward: As we step into the New Year, I'm excited about the new topics, stories, and discussions we'll explore together. Your continuous engagement and feedback will shape our journey in the year ahead.

?? Stay Tuned! Remember to keep an eye out for our first newsletter of the New Year, where we'll kick off with fresh, invigorating content to supercharge your career in 2024.

Once again, thank you for being a part of Angie's Career Gazette. Wishing you a joyous holiday season and a prosperous New Year!

Warm regards,

Angelina Eng

Editor-in-Chief, Angie's Career Gazette

If you're enjoying Angie's Career Gazette, or know a friend, colleague, or someone in your circle who might find it valuable, please:

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?????? Good luck to those searching for their next opportunity.

#JobSearchAdvice

As the holiday season twinkles around us, I've wrapped up a festive list of the content from my newsletters and posts, from others who’ve shared job tips and career advice . Consider it a little holiday helper! And don't forget to spread the cheer by following some of these brilliant creators who have made this season of career navigation brighter. ?????

1. Bonnie Dilber from Zapier created a video explaining how best to search for job opportunities on LinkedIn. Watch the video.
2. Carl Sim from Namos Solutions explains why you should never hit the “easy apply” when you apply for a role on LinkedIn. Read his post.
3. How To Ace An Interview by Bill Todd (The Companies Expert).
4. Lyft’s Job Access Program, part of their LyftUp initiative, provides FREE Lyft rides, bikes or scooters to help you get to job interviews, job trainings and/or jobs, and more! Check to see if these rides are available in your city. Learn more…
5. Matt Wolff and Marc Goldberg, took on some questions from job seekers during this live #TheWolffDen webcast. Watch the video for job search tips and advice!
6. Andrea Logan, a resume writer, career coach and Human Resource Manager at TikTok offers some great tips on how to best optimize your LinkedIn profile. And be sure to follow her for more great tips! Read the post.
7. Have you asked a friend or colleague to connect you or intro you to someone on LinkedIn? Matt Green offers some simple advice next time you reach out for a connection. Read on…
8. Professor Heather Austin highlights the top three challenges faced by job seekers when creating their resumes. Watch the video.
9. Interview coach Tali Shlafer offers valuable insights on how to provide a clear and impressive response when asked, "Tell me about yourself." Her suggestions aid in presenting oneself effectively during interviews. Don't forget to follow her on TikTok for more helpful tips! Watch the video.
10. Career coach Bill Benoist emphasizes the crucial role of maintaining a positive mindset and persevering through challenges in the job search process. Drawing upon validated research, he highlights the importance of staying positive and offers practical strategies to foster optimism while seeking employment, ultimately aiding you in finding your next job opportunity. Watch the video.
11. Do you want to know how LinkedIn has transformed the hiring process on its platform? Watch this TikTok video by Madeline Mann, CEO / Career Coach of Self Made Millennial. She explains how they use the platform, and what they look for. She offers a few tips on “Open to Work”, profile edits, displaying skills and more. Take a look at her post.
12. Networking is a vital part of job searching, and it's essential to approach it strategically. Caroline Ceniza-Levine, an executive recruiter and coach, highlights the need to navigate situations where we might meet potential employers or those we've previously interacted with. Read her latest ‘Your Career Questions Answered’ newsletter for more details...
13. Five Must-Know LinkedIn Profile Tips for Job Seekers by Jeff Su
14. Professional LinkedIn Cover Photo: Make Yours in Canva by Maggie Stara
15. Job Seekers on LinkedIn Need to Know These 8 Things by Jeff Su
16. What to Post for Growth. In this video, Judi Fox, a marketing expert, shares a proven content strategy to successfully showcase yourself on LinkedIn. The video covers three content categories and she shares a couple of examples of content types to include in your LinkedIn content strategy and how to optimize your content for best performance.
17. 5 Interview Questions You MUST Be Prepared to Answer by Bryan Creely
18. What are your Salary Expectations? by Bill Todd (The Companies Expert).
19. The Three Secrets of Resilient People, by Dr. Lucy Hone
20. How to Answer "Why Should We Hire You?" by Bill Todd (The Companies Expert).

The #PayItForwardNetwork

Let's jingle the bells and spread some holiday cheer for everyone who embraced the spirit of #payitforward this year! Each person became like Santa's helper, taking time from their busy days to gift their network and community with job listings, nuggets of career wisdom, and the invaluable connections that bring us all together. Let's keep this heartwarming movement glowing bright into the new year and beyond! ??????????

1. Allison Shaffron
2. Andrea Donatucci
3. Byron Morgan
4. Daniel Mendez, MBA
5. David Armano
6. David Teicher
7. Dustin Schimek
8. Erika Udstuen
9. Gretchen Keen Fontova
10. Julie Fleischer
11. Justin Taylor
12. Justin Winters
13. ?? Kara Redman
14. Katie Dreke
15. Kristi Daraban
16. Kristin Martin
17. Marc Goldberg
18. Marni Gordon, ACC
19. Nick Martin
20. Steve Chamberlain
21. Tricia Hoover

A special shoutout to my friends in recruiting and talent coaching, who truly live by this giving spirit every day, making it their life's work to light up career paths.

1. JobsInAdtech.com founded in 2023, is a dedicated job site for the global adtech industry, aimed at streamlining the recruitment process for digital and programmatic roles while promoting inclusivity and collaboration with networks. website. Want to post your job on JobsInAdTech.com? Use code ANG2323 for a 10% discount.
2. Beeler.Tech Job Board is a platform featuring open positions in ad ops, ad-tech, digital advertising, and media, designed to connect job seekers with new opportunities in these fields and provide resources. website. Thank you to Rob Beeler , Melissa S Chapman and the rest of Beeler.Tech for all the support you've given me and my newsletter! Want to post your job on Beeler.Tech's Job Board? Free to post! Click to submit your job listing.
3. Hawkeye Search Group, established in 2019 by Fred Williams and Philip Friedman, is a specialized recruitment firm that merges the capabilities of a large-scale search firm with the personalized touch of a boutique agency, focusing on roles across multiple industries including eCommerce, digital marketing, and technology. website
4. Fource Recruiting led by Amy Krause, is a boutique recruitment firm specializing in Digital Media, AdTech, MarTech, SaaS, Start-Ups, and e-Commerce, known for its collaborative approach and deep industry experience, aiming to connect companies with top talent and assist candidates in advancing their careers. website
5. Searchlight Inc established in 2000 by Kelly Herrick, is a private recruitment company headquartered in New York, specializing in staffing and recruiting for media and advertising, with a focus on building personal connections and long-term relationships to effectively match talent with companies. website
6. Wolf Creative Company founded by Serena Wolf ★ Headhunter, Founder, Executive Recruiting Partner in 2004, is a national advertising and marketing recruitment firm that collaborates with agencies and creative companies, specializing in roles within account management, planning, creative, production, and media across major markets like NYC, Los Angeles, and San Francisco. website
7. People Obsessed founded by Rose Steinberg , is redefining what's possible with recruitment. They offer people-focused recruitment, talent advisory, and candidate placement services. People Obsessed is your boutique, hands-on partner in solving your most urgent and talent challenge. website

#UplevelYourSkills

As we deck the halls and get into the holiday spirit, let's take a moment to revisit the trove of resources I've shared with you throughout the year, each one like a little gift to help you elevate your skills. Wherever your career journey takes you next, remember to stay merry and bright by keeping up with the latest industry trends. Wishing you a season filled with learning and growth! ????????

1. Index Exchange’s Lori Goode explains the Evolution of CTV Programmatic Buying on TraderTalk TV by ExchangeWire with Ciarán O'Kane. Watch the video.
2. The IAB Tech Lab recently updated its Video Ad Format Guidelines to provide a consolidated breakdown of video ad placements, which will make it easier for media owners and buyers to accurately identify inventory and optimize monetization as the video advertising landscape continues to evolve. In this video, IAB Tech Lab’s Hillary Slattery and Index Exchange’s Tyler Taylor review the new video placement guidelines and the steps required to adopt the new standard. Watch the video.
3. I came across this LinkedIn post by Nicole Leffer. She shares her personal experience of switching from Chrome to Edge and how it improved her browsing experience and work productivity with Microsoft Edge and Bing AI that's now a built-in feature. Watch how she shows you how to use Bing AI for your everyday work tasks.
4. James Deaker, former SVP, Product Managment, Ad Marketplaces Strategy and Architecture at Yahoo created his first short video for his new series on Yield Management. If you work in the programmatic marketplace field, then you should watch this video on "What is Pricing Deal Desk?" Watch the video.
5. Leila Gharani, a prominent figure in the tech world, has recently released a video that is nothing short of a treasure trove for those looking to master ChatGPT. Her latest content, titled "Don't Use ChatGPT Until You Watch This Video", dives deep into the nuances of interacting with this groundbreaking AI tool.
6. Attention as a Service for Advertising Outcomes. In this episode of TraderTalk TV by ExchangeWire, Lumen Research Ltd's CEO Michael Follett, talks about eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention.

#TheAdVenturers

A Toast to Angie's 2023 TheAdVenturers

Throughout the past year, it's been like a holiday journey, filled with the joy of highlighting various executives who've lit up the advertising industry like stars on a Christmas tree. My series, "#TheAdVenturers," has been a festive celebration of the achievements and innovative spirits of these advertising luminaries. From the bright, new talents reminiscent of twinkling lights to the seasoned pros who are as dependable as the timeless ornaments, each one has added their own unique and impactful touch to the industry. Here's toasting with a cup of holiday cheer to all the AdVenturers who've made this 2023 journey so magical and memorable! ???????

1. The AdVenturers #1: Nick Johnson , jessica simpson , and Daniel Slotwiner posted April 2023. Read original post.
2. The AdVenturers #2: Joanne Leong , Kerel Cooper , Marc Goldberg and 联合利华 's Dove posted April 2023. Read original post.
3. The AdVenturers #3: Helen Lin , Seraj Bharwani and Zoe Soon posted May 2023. Read original post.
4. The AdVenturers #4: Arielle Garcia , Len Bilello and Ewa M. . posted May 2023. Read original post.
5. The AdVenturers #5: Chao Liao , Jessalin Lam (林 子 明) and Shailley Singh posted May 2023. Read original post.
6. The AdVenturers #6: Cara Pratt , Tim Peterson and Rob Beeler posted June 2023. Read original post.
7. The AdVEnturers #7: Gina Garrubbo (she/her) , Matt Barash and Adam Katz posted June 2023. See original post.
8. The AdVenturers #8: Jonah Goodhart , Joshua Palau and Sriram Padmanabhan . posted June 2023. See original post.
9. The AdVenturers #9: Richy Glassberg , Melissa Gallo Ari Paparo posted June 2023. See original post.
10. The AdVenturers #10: Phil Schraeder , Elizabeth Marsten and Eric Seufert posted July 2023. See original post.
11. The AdVenturers #11: Eric John , Cary Tilds and Louisa Wong . posted August 2023. See original post.
12. Celebrating Eric John's Rockstar Beat at IAB published November 2023.
13. Marc Goldberg's Inspiring #PayItForward Story published November 2023.
14. Clear Sight with AI: Walt Cheruk’s Pioneering Leadership published November 2023.

#IndustryTalk

In the cozy realm of podcasts and webinars, I've delighted in both hosting and guesting, much like gathering around a warm holiday fire. In the world of writing, my thoughts and expertise have sparkled like festive lights through various articles and posts. The season was made even brighter with the privilege of working on inspiring projects at IAB. Each endeavor, whether it's speaking behind the mic, engaging with an audience, or collaborating with the brilliant team at IAB and our members, has been like unwrapping a gift of connection, learning, and growth both personally and professionally. Here's to this wonderful year, as magical and illuminating as a holiday night! ??????????

1. IAB State of Data Report 2023: Data Clean Rooms & the Democratization of Data in the Privacy-Centric Ecosystem published January 2023
2. IAB.There: Evolution of Data Driven Advertising - Past, Present, and Future featuring LBDigital 's Amy Benicewicz aired February 2023
3. IAB Hosts First Measurement Leadership Summit to Standardize Attention Metrics in Advertising Industry published February 2023
4. IAB State of Data Town Hall: Data Clean Rooms featuring IAB's Chris Bruderle and Jeffrey Bustos , Avanti Gade ( Habu ), Dana McGraw ( 华特迪士尼公司 ), Jess Simpson ( Publicis Groupe ) aired March 2023.
5. Five Things You Need to Know About Data Clean Rooms posted March 2023
6. IAB.There: The New Addressability Landscape featuring Lotame 's Alexandra Theriault aired April 2023
7. IAB Internet Advertising Revenue Report 2022 published April 2023
8. Nielsen’s Accreditation Reinstated, But Measurement Challenges Remain published April 2023
9. Understanding Bias in AI for Marketing originally published November 2021. posted April 2023
10. IAB Artificial Intelligence in Marketing Where Brands and Consumers Meet Through Data originally published December 2019, posted April 2023
11. The MarTech map by chiefmartec.com and MartechTribe posted April 2023
12. IAB 2022 Video Ad Spend & 2023 Outlook Report, in partnership with Standard Media Index (SMI) and Advertiser Perceptions published May 2023
13. IAB Tech Lab's Global Privacy Platform. posted May 2023.
14. Celebrating AAPI Month: Angelina Eng Reflects on the Evolution of the Digital Media Industry. published May 2023
15. Using Attention Metrics, Publishers Aim to Prove Their Ads Work written by Mark Stenberg ( ADWEEK ) published June 2023
16. Three Factors That Are Taking Shape in Digital Advertising. posted June 2023.
17. IAB State of Data 2022 (Part II): Preparing For The New Addressability Landscape. originally published September 2022. posted June 2023.
18. Apple's Privacy Manifests. posted June 2023.
19. It's 10:00PM: Do You Know Where Your Pixels Are? written by Richy Glassberg posted June 2023
20. 3 Billion Chrome Users Are About to See This Pop-Up by Chris Brinkworth . posted July 2023.
21. IAB Tech Lab's Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards. posted July 2023
22. The EU's New Artificial Intellgence Act. posted July 2023
23. IAB Tech Lab released the Open Privacy Join & Activation (OPJA) and Data Clean Rooms Guidance. posted July 2023.
24. IAB Retail Media Buyers Guide. released July 2023. posted July 2023.
25. Google's New Privacy-Focused APIs. posted July 2023.
26. Solving for Measurement Without Cookies. posted July 2023.
27. It's Better to Ask For Permission Than Forgiveness. posted August 2023.
28. The Brand Crisis in Black-Owned Media. posted August 2023.
29. Diversity and Inclusion - where are the voices in our industry? posted August 2023.
30. Marketers, Don't Go Dark. posted August 2023.
31. Generative AI - How Google and Microsoft Can Help Publishers Succeed. written by David Cohen posted August 2023.
32. IAB State Privacy Law Survey Results. published August 2023.
33. Insider Intelligence's Attention Metrics 2023: Big Questions Loom Over Attention’s Bid for Currency Status. originally published August 2023.
34. WTF is Apple's New Privacy Manifest? By Tim Peterson. posted August 2023.
35. IAB Pulse: The Data and AI-Driven Evolution of Consumer Behavior and Addressability feagturing IAB's Chris Bruderle and Dotdash Meredith's Jonathan Roberts aired September 6.
36. IAB State of Data Town Hall: Reaching Known & Unknown Audiences featuring Gareth Davies ( TransUnion ), Gareth Evans ( LiveIntent, a Zeta Global Company ), Karina Medina ( 竞立媒体 ), Mari Docter ( 传立媒体 ), Michael Beebe ( Dstillery ), Umberto Torrielli ( Silverbullet ) aired September 2023.
37. In this podcast episode of Blood, Sweat & CPMs, Kurt Donnell, President & CEO at Freestar and Angelina Eng, VP of Measurement, Addressability & Data Center at IAB chat about cross-channel measurement, attention metrics, terms & conditions, ad operations AND digital invoicing...All the "sexy stuff" the advertising industry loves to talk about. You don't want to miss it! Listen on your platform of choice. aired October 2023. Listen now.
38. Apple iOS Privacy Changes are going to cause a stir in link decoration. posted October 2023.
39. IAB Tech Lab Announces The Formation Of Two New Working Groups: The Privacy Sandbox Task Force And The Artificial Intelligence Subcommittee posted October 2023
40. ?? Apple's latest video featuring ?????? Tim Cook and ????????Mother Nature has sparked mixed reactions from the public. ?? The five-minute skit, which aired during the Apple Event 2023 on September 12, shows ???? Octavia Spencer as Mother Nature visiting the Apple headquarters ?? and questioning the company's environmental commitments. posted October 2023. Watch the video.
41. Wondering how floor prices can impact your ad revenue and performance? Check out this insightful article by Gareth Glaser. I found it informative and he shares the pros and cons . posted October 2023.
42. At Programmatic I/O in NYC, I presented on "How To Scale With No Identity". posted October 2023. Download your copy of the presentation.
43. Introducing IAB Tech Lab's ID Solutions Guide. posted October 2023.
44. The California Delete Act (Bill 362). posted October 2023.
45. 2023 Podcasting Buyer-Seller Checklist. published October 2023.
46. NinjaCat 's What Gets Measured Podcast: The Ins and Outs of Ad Ops with Angelina Eng, hosted by Jacob Sanders . aired October 2023. Listen now.
47. Adidas: We over-invested in digital advertising. posted October 2023.
48. Google Chrome is introducing an initiative known as IP Protection, formerly referred to as Gnatcatcher. posted October 2023.
49. Liapes v. Facebook - Ad Exclusion Targeting Lawsuit. posted October 2023.
50. CMA's Q3 2023 Update: Google's Privacy Sandbox and Market Impact posted October 2023.
51. IAB Retail Media Success Across the Aisle Webinar: Measurement and Collaboration with IAB's Jeffrey Bustos featuring Chelsey Alexander (Bayer), Lynne d Johnson (AdMonsters), Mark Heitke (Best Buy Ads), Kelly Kachnowski (The Mars Agency), Jake Skarzynski (Crealytics), Claire Wyatt (Albertsons Media Collective), Mark Zurfluh (Keurig Dr Pepper Inc.) aired October 2023.
52. IAB's 2024 Predictions by David Cohen posted November 2023.
53. The Rush to Measure Attention Calls for a Unified Approach published November 2023.
54. The potential impact of President Jo Biden's executive order on AI on marketings tools. posted November 2023.
55. Watch The World Needs More Santas by 可口可乐公司
56. IAB State of Data Town Hall: Audience-Based Optimization with Attention featuring Joshua Alvernia ( Clue Digital ), Marika Roque ( KERV.ai ), Gregg Galletta ( TransUnion ), Daniel Slotwiner ( DoubleVerify ), and Brian Mandelbaum Attain aired November 2023.
57. GroupM Does It's Part To Kickstart Privacy Sandbox Testing posted November 2023.
58. Grit: The Power of Passion and Perseverance by Angela Duckworth posted November 2023
59. The Top 15 Christmas Ads from Around the World published November 2023
60. A Deep Dive into Google's Privacy Sandbox: PAAPI and TOPICS published November 2023.
61. Revolutionizing Digital Advertising: Towards Standardized Contract Terms published November 2023
62. WTF is Google's Protected Audience? by Tim Peterson posted December 2023
63. How do you pronounce this word - DATA? Poll posted December 2023
64. Lifesight 's Proactive Marketing Measurement Strategies for CMO's before 2024 Webinar with Angelina Eng, hosted by Aashish R. posted December 2023
65. My response to Tim Peterson’s Post-Cookie questions from Digiday’s Programmatic Summit posted December 2023
66. Cookie Crumble: Chrome's Privacy Sandbox Starts January 4th! posted December 2023
67. If Google sticks to its timeline to disable third-party cookies a year from now, will the advertising industry be ready at that point? Poll - cast your vote posted December 2023

About this Newsletter

In 2023, amidst challenges and layoffs in the US-based advertising, marketing, and ad tech industry, Angelina Eng noticed a common struggle among her friends, colleagues, and network: finding new opportunities and resources as they seek their next career move. Leveraging her personal time on top of her day job at IAB, she began by sharing job openings she came across on her social feed. With a strong and engaged following, Angelina took the initiative to officially create 'Angie's Career Gazette' and has evolved into a comprehensive resource hub for all things career-related. From valuable career tips and advice to handpicked sources that keep you in the loop about the latest trends and industry news, I hope it's one of your go-to destination for professional growth.

About Angelina Eng (aka Ang | Angie | not?Angela)

With almost three decades of navigating the dynamic digital advertising landscape, Angelina Eng has become a renowned authority in this ever-changing field. Her background within prominent industry holding firms has propelled her into executive roles, spanning account management, media planning and buying, ad operations, and data analytics. Angelina's expertise extends to areas like data engineering, operational excellence, and advertising platforms. In her present position at the Interactive Advertising Bureau (IAB), as VP Measurement, Addressability & Data Center, she focuses on creating educational materials, best practices, industry standards, research and events that delve into topics such as addressability, media analytics, attribution, and more.

Angelina is always open to meeting new people and making new friends; click the ?? "follow" button on?Angelina's LinkedIn profile.