Angie's Career Gazette (11/13/2023)

Angie's Career Gazette: Your source for US job opportunities, career advice and the latest trends in digital advertising & marketing.

Angie’sThoughts

Job Offer Crossroad: When One Offer is Certain and Another is Pending

A friend of mine found herself at a pivotal career crossroad recently, and our conversations about it revealed just how complex navigating job offers can be, especially in the high-stakes world of advertising.

She's a seasoned professional who had risen to the rank of Vice President at an ad agency but found herself in the all-too-common position of being out of work for several months.

Then, an opportunity knocked: a Director position at another agency. It was a step down from her previous role, both in title and salary — a throwback to the compensation she received a decade ago. Understandably, she hesitated.

Simultaneously, she was in the running for a different role with a brand company. This job was a new frontier for her, promising fresh experiences and knowledge in advertising and marketing. The catch? The company's hiring process was glacial, and even if an offer was extended, the wait wasn't over; a lengthy background check would follow.

Confronted with a certain yet less desirable offer and a potentially great one shrouded in uncertainty, she turned to me. I advised her pragmatically: the brand role held no guarantees, and while the Director position didn't match her former status or pay, it was solid. She needed to think about her immediate needs and those of her family.

In such a complex situation, my advice leaned towards a more strategic approach. If the brand offer does come through, I recommend she should accept it, despite the potential drawbacks. This recommendation isn't made lightly, knowing it may mean 'burning bridges' with the agency offering the Director position. But, the brand role presents a significant step forward in her career, aligning more closely with her long-term aspirations in the advertising and marketing field. It's a rare chance to advance and expand her expertise. However, it's crucial to proceed cautiously. She shouldn't give her notice at the agency until she has successfully gone through the brand company’s background check and holds a solid, confirmed offer in her hands. This approach balances the pursuit of a better opportunity with the practical need to maintain career stability during the transition.

Decision made, she accepted the Director role. It seemed settled, but the plot thickened. Within the same company, a VP role opened up — precisely aligning with her expertise. It was an unexpected twist that seemed to offer everything she wanted.

After discussing the situation with two friends in talent recruitment, they suggested a bold move: reach out to HR and express interest in the VP position. It's not the kind of advice given lightly, as it involves significant risk and the potential to burn bridges. Yet, sometimes, the pursuit of a fitting opportunity warrants taking that chance.

And so she did. She contacted HR, candidly discussing her qualifications and her interest in the VP role.

The crux of this story is about more than just job titles and offers. It's a testament to the power of self-advocacy and the importance of aligning one's career with both immediate and long-term goals. It underscores a truth many of us face in our professional lives: sometimes, the best decision is not the safest one.

My friend's journey through this job offer labyrinth is a reminder that while the advice of others can guide us, the path we choose is ultimately our own. When faced with a career crossroad, it's crucial to evaluate not just the offers on the table but also the potential of what might be — and sometimes, it means reaching for the opportunity that feels just out of grasp.

At the end of the day, the decisions we make must resonate with our personal and professional aspirations. If a better opportunity presents itself, one that promises growth and aligns more closely with our ambitions, it's worth pursuing. Sometimes, taking that leap can lead to the path we were meant to follow all along.

#OpenToWork

Every week I curate a list of job opportunities from posts I see in my LinkedIn feed. So, let's get these jobs filled and get people back to work! And please help to #payitforward

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?????? Good luck to those searching for their next opportunity.

Check out these job openings posted by:

1. Manager, US Marketing - Comedy | Los Angeles, CA | Netflix | Evan Cuttic

2. Partner Network Manager | USA (remote) | SparkLoop | Cole Bridge

3. Marketer | Clifton, NJ | Twinings North America | Stephanie Foster Berez

4. Consulting Manager | Boston, MA | Profitero | Kathryn Malinick

5. Director, Commerce Partnerships | NYC | NYT Wirecutter | Leilani Han

6. Ecommerce Manager | Irvine, CA | Catalyst Creative Group | Aleks Reljic

7. Staff, Product Manager, Site Merchandising Tools | Bettonville, AR / Sunnyvale CA / Dallas, TX | 沃尔玛 | Svetlana Yost on behalf of Benjamin Faust

8. Director of CRM | NYC | The Good Feet Store | Doug Zarkin

9. Senior Associate, Social Media & Communications | Baltimore, MD / USA (remote) | Ciena | William White on behalf of Bo Gowan , Kacie Levy and Brendan Stuiber

10. Senior Design Specialist | NYC / Irvine, CA / Los Angeles, CA | VIZIO | Madhu Somasundaram

????more jobs below ????

#TheAdVenturers

Final Drum Roll: Celebrating Eric John's Rockstar Beat at IAB

The echoes of the final drum beat still resound in the halls of the Interactive Advertising Bureau ( IAB ), marking the end of an era. Eric John , the drumming Vice President of the Media Center, played his closing riff on October 30th, leaving behind a legacy as enduring as any classic rock anthem. For seven years, Eric drummed up innovation and strategy with the flair and passion of a rock legend.

Like a skilled drummer in a world-class rock band, Eric set the rhythm for the IAB's groundbreaking initiatives. The NewFronts became Eric's sold-out arena shows, each announcement hitting the industry like a perfectly timed drum solo that reverberates long after the event. The Podcast Upfronts throbbed with the vitality of his beats, while the Video and Audio Leadership Summits mirrored an intimate, acoustic set where every drumbeat was felt in the heart of the audience.

Eric's camaraderie extended beyond the stage lights, as he formed a band of colleagues and partners, their bonds as strong as those forged in music and shared experiences. His friendship was the backstage pass to lasting connections, his partnership a co-writing session of IAB's chart-topping hits.

In the studio of leadership, Eric's drumming was always in perfect time, guiding us through complex rhythms with the ease of a hit-making drummer. He showed us how to lead with the resonance of a power ballad and the finesse of a finely tuned snare.

Now, as the stage lights dim on Eric's time with us and the drumsticks are laid to rest, the melody of his next journey begins to play. His heart, always in sync with the beat of his drums, promises a future where his love for music and digital advertising will continue to resonate.

So here's to Eric John—may the rhythm of your past performances inspire your future encores. Rock on, Eric, your legendary beats at IAB will continue to inspire for years to come.

#OpenToWork cont’d

11. Senior Product Marketing Manager | San Diego, CA | Cordial | Anthony Chiulli

12. Account Executive / Sales Director | Missouri | SoftServe | John Stephens

13. Vice President of Brand and Performance Marketing | Carlsbad, CA | The Good Feet Store | David Teicher on behalf of Doug Zarkin

14. Optimization Associate, Search and Social | NYC | AdTheorent | Rachel Quigley

15. Enterprise Sales Manager | USA | Blue Boat Data | Parinaz Vahabzadeh

16. Manager, Marketing AI and Enterprise Innovation | Various locations | 毕马威 | Marni Puente

17. SVP, Director of Demand Strategy | Salt Lake City, UT | MRM | Melissa K. Gentile

18. Director, Communications Strategy | NYC | MRM | Melissa K. Gentile

19. Urban Outfitters Sr. Manager, CRM | Philadelphia, PA | Urban Outfitters | Emily McBride

20. Senior Content Marketing Manager | USA (remote) | Optera | Katie Oakes

???? more jobs below ????

#UplevelYourSkills

Unlocking the Full Potential of ChatGPT: Insights from Leila Gharani's Latest Video

In our continuous journey through the dynamic landscape of digital media and advertising, it's crucial to stay ahead with the latest technological advancements. I'd like to bring to your attention a resource that could significantly amplify our understanding and utilization of AI, particularly OpenAI's ChatGPT.

Leila Gharani , a prominent figure in the tech world, has recently released a video that is nothing short of a treasure trove for those looking to master ChatGPT. Her latest content, titled "Don't Use ChatGPT Until You Watch This Video", dives deep into the nuances of interacting with this groundbreaking AI tool.

Here’s a snapshot of what Leila covers:

• Creating the Perfect ChatGPT Prompt: Starting from the basics, Leila guides you through the art of prompt engineering.
• Custom Instructions - Remember Me: Personalize ChatGPT to align with your unique communication style.
• Write Like You: Learn how to train ChatGPT to mirror your writing style, enhancing the relevance and authenticity of the output.
• Self-Critique and Self-Prompting: These sections delve into advanced techniques that allow ChatGPT to evaluate and improve its responses, and to generate prompts autonomously.
• Making it Crisp: Streamlining responses for more efficient and effective communication.
• Exploring Diverse Output Formats: Moving beyond text to see how ChatGPT can assist in various formats.
• Wrap Up: Leila concludes with key takeaways and insights.

Understanding how to interact effectively with AI like ChatGPT is more than a skill – it's a necessity. This video is not just for tech enthusiasts but for anyone in our field looking to enhance their digital strategies and operations.

I highly encourage you to watch Leila's video and join me in discussing how these insights can be integrated into our work, further revolutionizing our approach to digital advertising and analytics.

Stay ahead in the digital game.

#OpenToWork cont'd...

21. Manager, Performance Content Strategy | NYC | IPG Mediabrands | Ivy Kolpon

22. Client Development Manager | Chicago, IL | Epsilon | Vanessa Obichie

23. Senior Director of Product -Marketing and Pricing | Dallas, TX | JCPenney | Kendra Horne

24. Sr Brand Manager - Global Media | Portland, OR | Columbia Sportswear Company | Jeff Jelderks

25. Director, Communications | USA (remote) | Twitch | Rachel D.

26. Product Manager II - Digital Products | St. Louis, MO | Enterprise Mobility | Keri Long

27. Counsel, Advertising and Marketing | San Francisco, CA | Lyft | Alysa Hutnik

28. Sr. Sales Lead - Financial Services | Multiple Locations (US East Coast) | Accenture Song | Sloan Broderick

29. Media Director | Austin, TX | via Serena Wolf ★ Headhunter

30. Senior Director / VP, Programmatic CTV | NYC | KINESSO (Matterkind) | Nick Amico

???? more jobs below ????

#PayItForwardNetwork

The Rise of the #PayItForward Movement on LinkedIn

The #PayItForward movement is really taking off, with more and more LinkedIn folks generously sharing their time to pass along job openings. It's inspiring to see this kind of community support in action!

Following these amazing individuals is a great way to stay connected and benefit from this collective spirit of helping each other progress in our careers. In no particular order...

• Allison Shaffron
• Andrea Donatucci
• Byron Morgan
• Daniel Mendez, MBA
• David Armano
• David Teicher
• Dustin Schimek
• Erika Udstuen
• Gretchen Keen Fontova
• Julie Fleischer
• Justin Taylor
• Justin Winters
• ?? Kara Redman
• Katie Dreke
• Kristi Daraban
• Kristin Martin
• Marc Goldberg
• Marni Gordon, ACC
• Nick Martin
• Steve Chamberlain
• Tricia Hoover

#OpenToWork cont'd...

31. Director of Sales | NYC | via Proven Sales | Justin Krengel

32. Account Executive | NYC | Cedara | Gerry D'Angelo on behalf of Eric Shih

33. Principal, Revenue Operations (Mailchimp) | Brooklyn, NY / Atlanta, GA | Intuit | Courtney (Lytle) Uhr

34. Group Strategy Director, Apple Services | Culver City, CA | 苹果 | Megan Imbres

35. Key Account Manager | Bentonville, AR | via Noto Group

36. OEM Sales Coordinator | Bentonville, AR | via Noto Group Executive Search

37. Associate Creative Director/Copy | USA (West coast) | via Chelsea Isaacson

38. Digital Marketing Manager | (Location not specified) | via Laura King

39. Associate Creative Director / Copy Lead | Kansas City, MO | Barkley | Kate Jensen (Moore) - she/her

40. Social and Digital Content Manager | Atlanta, GA | AMB Sports and Entertainment - Atlanta Drive GC

???? more jobs below ????

#WatchNow

Connected Commerce Webinar: Retail Media Success Across the Aisle

IAB 's "Connected Commerce Webinar: Retail Media Success Across the Aisle," which took place on October 25, 2023, isn't just another webinar; it's a deep dive into the intricacies of retail media, presented by industry trailblazers.

Key Reasons to Watch This Webinar:

1. Strategic Insights for 2023: The webinar's focus on retail media's operational strategies for 2023 is both timely and essential. Understanding these strategies is crucial to harness the sector's growth opportunities.

2. Navigating Industry Challenges: It addresses the complex challenges in retail media, including the ecosystem's complexity, knowledge gaps, and measurement issues—topics that resonate deeply with my work at IAB.

3. Guidelines for Retail Media Measurement: The discussion on IAB/MRC Retail Media Measurement Guidelines aligns with my efforts at IAB to bring consistency and transparency to this domain. These insights are invaluable for anyone looking to standardize their measurement processes.

4. Broad Spectrum of Topics: Covering audience measurement, data quality, ad delivery, viewability, incrementality, and in-store measurement, the webinar offers a comprehensive understanding necessary for thriving in today's market.

5. Panel of Visionaries: The lineup of industry leaders, including Chelsey Alexander , Lynne d Johnson , Mark Heitke , Kelly Kachnowski , Jake Skarzynski , Claire Wyatt , and Mark Zurfluh , brings diverse and rich perspectives to the table.

These experts don't just share theories; they offer practical strategies that can be directly applied to enhance your strategic planning and daily operations.

The "Connected Commerce Webinar: Retail Media Success Across the Aisle" is a goldmine of knowledge for anyone in retail media, advertising, or digital marketing. It's a chance to learn from the best and stay updated in this rapidly changing sector.

I urge you to watch the on-demand video of this webinar. It's more than educational; it's a strategic move to advance your professional expertise and be a part of shaping retail media's future.

#OpenToWork cont'd...

41. Product Marketing Manager | USA (remote) | Wpromote | Joanna Jones

42. CG Design and Animation Lead | Chicago, IL | 惠而浦 | Mary T. Foxgrover

43. Senior Creative Writer / Senior Ad Creative | Los Angeles, CA | via Lisa Coris

44. Senior Creative (Freelance) | NYC | Porter Novelli | Rita Grotte

45. Newsletter Writer | (Location not specified) | The Sales Jam | via Charlene L.

46. Fractional Chief of Staff / Executive Assistant | Boston, MA | via David Knies

47. Photographers & Directors - Commercial Artists | (Not Specified) | 耐克 | Gavin Kyle Green

48. Several roles | (Multiple locations) | Mediabarn, Inc. | Mauro Scappa

49. Several roles | (Multiple locations) | via The People Brand | Angella Lugioyo

50. Graphic Designer | Los Angles, CA | Fabletics | Bemnet Yemesgen

????more jobs below ????

#Hiring

Want to feature a job in Angie's Job Gazette? Send me:

• US-based opportunities in advertising, marketing, and ad tech.
• Roles like account services, ad operations, sales, and more, as LinkedIn posts.

Also, consider posting on:

1. JobsInAdTech.com - Use code ANG2323 for a 10% discount.
2. Beeler.Tech Job Board - FREE at https://jobs.beeler.tech.

#OpenToWork cont'd...

51. Brand Strategy Analyst | USA (remote) | 英特尔 | Christopher Hirsch, PhD

52. Digital Ops Manager (Bilingual - Spanish) | Stamford, CT | Cheil North America | Karin Merriam

53. Senior Product Manager - Point of Sale | San Francisco, CA | Square | Regina Sanchez-Gonzalez

54. Senior Manager, Growth & Development Communications | McLean, VA | 希尔顿全球酒店集团 | Laura Ford

55. Mid-Senior Level Copywriter | Los Angeles, CA | Monks | Lindsay Kelly

56. Group Social Creative Lead, Brand Studio | San Francisco, CA | 谷歌 | James Thorpe

57. Creative Director | Detroit, MI | Rocket Mortgage | Rego Marquiis

58. Senior Immersive Gaming Producer (Contract) | (Location not specified) | 耐克 | Leticia Barajas

59. VP, Head of Design, Visa Innovation | San Francisco, CA | Visa | Valla Vakili

60. Jordan North America Marketing Director, West | Los Angeles, CA | 耐克 | Ian Evans

???? more jobs below ????

#IndustryTalk

1. The Rush to Measure Attention Calls for a Collaborative and Coordinated Approach. As we stand at the cusp of a new era in digital marketing, I've penned down my thoughts on the emerging attention economy and its implications for our industry in my latest Adweek Article. Read on...
2. IAB's 2024 Predictions - Why the Creator Economy, AI and Privacy Regulations Will Have A Big Year. David Cohen shares his predictions for 2024. Read on...
3. CMA's Q3 2023 Update: Google's Privacy Sandbox and Market Impact. The UK's Competition and Markets Authority (CMA) oversees market competition and consumer protection. It scrutinizes Google's transition from third-party cookies to its Privacy Sandbox tools, aimed at user privacy without compromising online ads. The CMA is concerned about potential adverse effects on competition, innovation, and consumer data control. Read on...
4. FTC “Dark Patterns” Theory Crosses Dangerous Constitutional Line, IAB Argues in Amicus Brief to Federal Court. Interactive Advertising Bureau (IAB) is challenging a Federal Trade Commission (FTC) complaint against Amazon in federal court, arguing the agency is seeking to “regulate and punish truthful statements made in advertising based on what the FTC calls ‘dark patterns’… merely a series of normal and lawful business practices cobbled together and grouped under ominous buzzwords.” Read on...
5. IAB on the Hill. On November 14, IAB is gathering members of Congress and staff to learn more about trends in digital media and marketing and issues affecting our innovative industry. At IAB on the Hill, IAB members will also have the opportunity to discuss everything from data privacy to AI with policymakers overseeing digital advertising legislation and regulation. AR, VR, and gaming companies will show off their latest tech.
6. How Biden’s AI Executive Order Could Impact Marketing Tools. United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use. Read on...

#OpenToWork cont'd...

61. Associate Creative Director, US Army | Chicago, IL | DDB | John Carstens

62. Digital Marketing Specialist | Minneapolis, MN | Alltroo | Brad Spychalski

63. Head of Ecommerce | Bozeman, MT | via The People Brand | Angella Lugioyo

64. Director / Copywriter / Production Designer (Contract) | (Location not specified) | Edward Jones | Maeve Dohogne

65. Senior Director, Ticketing Strategy & Marketing, Club Business Development | NYC | National Football League (NFL) | Laura Lefton

66. Director, GTM Strategy – Spotter Memberships | Culver City, CA | Spotter | Rob Gabel

67. Senior Product Manager | Hoboken, NJ | Walmart Data Ventures | Tracey J.

68. VP of Global Marketing | USA (remote) | Infermedica | Amanda L. Bury, MS

69. VP - Product Partnerships | NYC | 摩根大通 | Anjana Menon

70. Senior Analyst Media Activation - CVS Media Exchange | NYC | CVS Media Exchange (CMX) - CVS Health | Bruno Benavides, MBA

???? more jobs below ????

#UpcomingEvents

1. IAB Legal & Business Issues in the Metaverse. November 15, 1:00-2:00pm ET; In-person (NYC) and Virtual. In this training, attendees will learn what the Metaverse is and is not, emerging marketing & advertising trends in the Metaverse, and the most significant business, regulatory, and legal issues involved with marketing in the Metaverse. Register Now.
2. IAB State Privacy Law Summit. November 15, 9:15am-6:00pm ET; In-person (NYC). This event convenes privacy lawyers and cross-functional privacy professionals to make sense of that landscape through deep-dive discussions that leverage demonstratives and data flows to set context and involves town-hall style dialogue. Register Now.
3. IAB Audio Innovators Leadership Summit 2023 Recap Webinar. November 21, 1:00-2:00pm ET; Virtual. Topics will include key takeaways from the Audio Innovators Leadership Summit, and focuses on the needs of brands, audio’s role in the attention economy, brand safety and suitability filtering, and deep dive discussions on measurement, the use of 1st party data to maximize addressability, and behavioral and contextual targeting in digital audio. Register Now (FREE).
4. IAB Gaming & Immersive Media Leadership Summit 2023 Recap Webinar. November 28, 1:00-2:00pm ET; Virtual. This webinar brings together speakers that will recap what was discussed and share insights from industry leaders at the most recent IAB Gaming and Immersive Media Leadership Summit. Register Now (FREE).
5. IAB CTV Measurement: Prove It to Move It. November 29, 2:00-2:45pm ET; Virtual. With CTV ad spend rapidly increasing, accurate measurement is more critical than ever. In this webinar, we’ll cut through the noise and highlight key innovations in using CTV measurement to prove campaign performance and business outcomes. You’ll get actionable insights from experts across the ecosystem – brand, agency, publisher, and ad tech viewpoints. Register Now (FREE).
6. IAB and IAB Tech Lab's Third Party SDKS: An Overview and Practical Steps to Reduce Risk. November 30, 2:00-3:00pm ET; Virtual. In today’s rapidly evolving digital landscape, the use of SDKs is ubiquitous, providing companies with the tools they need to enhance their applications. However, misconfiguration or improper use of SDKs can lead to regulatory scrutiny and litigation claims. Join our panel of privacy and SDK experts and the IAB Tech Lab for a discussion of technical and organizational measures companies can take to reduce legal risks associated with SDKs. The panel will cover SDK code implementation and configuration best practices, common pitfalls, the importance of auditing data flows, and how upcoming changes like iOS 17’s privacy manifests and Android’s SDK Runtime will impact how SDKs are integrated in the future. Register Now (FREE).

#OpenToWork cont'd...

71. Associate Brand Manager | Lincoln, CA| San Francisco Bay Coffee | Sarah Cress

72. Supervisor, Media Operations | NYC | PubW | Samantha Stahl (Burke)

73. Omnichannel Account Executive | USA (Location not specified) | Barcel USA | Aliza Fazal

74. Social Marketing Manager | California (remote) | LUNA MAGIC | Shaira Frías

75. Employment Branding Specialist (Temp) | USA (remote) | Harbor Freight Tools | Josh Appel

76. Associate Marketing Manager | Princeton, NJ | Indegene | Milesh Gogad

77. Associate Director, Global Communications & Content | NYC | 博达大桥 | Martina Suess Cromer

78. VP, Strategy Director | NYC | MRM

79. Environmental Sustainability and Governance, Data Analyst (Contract) | Santa Monica, CA | Activision Blizzard | Jessica Thomas

80. Senior Software Test Engineer | Austin, TX | via Lola Y.

???? more jobs below ????

#JustForFun

The World Needs More Santas

Get ready to experience the magic of Christmas! 可口可乐公司 , in an in collaboration with WPP Open X , led by VML and supported by 葛瑞集团 , 奥美 PR, EssenceMediacom , and Hogarth , has unveiled a new #CocaCola Christmas Campaign 2023.

Imagine a world where everyone embodies the spirit of Santa - this is the heart of an inspiring commercial that's set to captivate audiences globally. But that's not all! Dive into the festive spirit and watch the commercial don’t blame me if you start singing its catchy song.

I totally agree that "The World Needs More Santas." ??????

#OpenToWork cont'd...

81. SEO Copywriter-Sr. Associate | Chicago, IL | 摩根大通 | Maggie Bellew

82. Marketing Manager, Content | Philadelphia, PA | Seer Interactive

83. 2024 Summer Intern - Digital Business Team (Design) | Warren, MI | 通用汽车 | Sonia Gupta

84. Senior Product Design Engineer, Google Wearables | San Diego, CA | 谷歌 | Philippe Putzeys

85. Senior Director, Head of Marketing, Dropbox Dash | Washington, DC | Dropbox

86. Social Media Community Specialist | Philadelphia, PA | Bounteous

87. Senior Specialist, Paid Media (Contract) | (Location not specified) | Bounteous | Shared by Lindsey Levich

88. Manager, Media Strategy (Contract) | (Location not specified) | Bounteous | Shared by Lindsey Levich

89. Data Strategy Director | (Location not specified) | Bounteous | Shared by Lindsey Levich

90. Technical Account Manager (TAM) | NYC | Ogury | Shared by Kevin Weatherman

91. Senior Director, Enterprise Client Services | USA (remote) | StackAdapt | Shared by Giuseppe La Rocca

92. Sr Product Manager II, Campaign Management | Santa Monica, CA / Glendale, CA / Seattle, WA / NYC | 华特迪士尼公司 | Shared by Alexandra Smith

About this Newsletter

In 2023, amidst challenges and layoffs in the US-based advertising, marketing, and ad tech industry, Angelina Eng noticed a common struggle among her friends, colleagues, and network: finding new opportunities and resources as they seek their next career move. Leveraging her personal time on top of her day job at IAB, she began by sharing job openings she came across on her social feed. With a strong and engaged following, Angelina took the initiative to officially create 'Angie's Career Gazette' and has evolved into a comprehensive resource hub for all things career-related. From valuable career tips and advice to handpicked sources that keep you in the loop about the latest trends and industry news, I hope it's one of your go-to destination for professional growth.

About Angelina Eng (aka Ang | Angie | not?Angela)

With almost three decades of navigating the dynamic digital advertising landscape, Angelina Eng has become a renowned authority in this ever-changing field. Her background within prominent industry holding firms has propelled her into executive roles, spanning account management, media planning and buying, ad operations, and data analytics. Angelina's expertise extends to areas like data engineering, operational excellence, and advertising platforms. In her present position at the Interactive Advertising Bureau (IAB), as VP Measurement, Addressability & Data Center, she focuses on creating educational materials, best practices, industry standards, research and events that delve into topics such as addressability, media analytics, attribution, and more.

Angelina is always open to meeting new people and making new friends; click the ?? "follow" button on?Angelina's LinkedIn profile.