Angie's Career Gazette (10/07/2023)

Your source for US job opportunities, career advice and the latest trends in digital advertising & marketing.

Angie’s Thoughts

Galactic Pursuits: Unlocking Opportunities on LinkedIn for Ad & Marketing Masters

In the vast universe of advertising and marketing, the landscape is ever-changing, not unlike the diverse worlds of the galaxy. We create, we adapt, and we soar. For those commanders momentarily without a flagship, remember: when one star dims, another often shines brighter.

Traversing the expansive terrains of LinkedIn can feel as overwhelming as navigating the asteroid fields near Hoth. But as an ad or marketing strategist, your skills and experiences have already prepared you for this.

For a great resource with step-by-step walk-through instructions on how to optimize your profile to attract recruiters, dive into Paddy Jobsman ’s video. Not only does he break down the optimization process, but he also provides an insider’s view of the recruiters’ LinkedIn interface. Discover how you can integrate tools like ChatGPT to enhance your profile. Although the guide might seem lengthy at first, investing your time in it can help your LinkedIn profile shine brighter than a star.

Here are some tactics I recommend you do first to enhance your LinkedIn beacon and appeal to the galaxy’s elite guilds:

1. Profile Visibility:

Example: Ensure the toggle in ‘Profile privacy’ is set to “Public”.

2. Profile Photo and Banner:

Example: A headshot where you’re dressed in business attire with a neutral background. For the banner, a design that represents your field.

3. Customize Your URL:

Example: Instead of a URL like “www.dhirubhai.net/in/xyz123456789”, change it to “www.dhirubhai.net/in/hansolo”.

4. Headline and Summary:

Headline Example: “Digital Marketing Executive | Boosted ROI by 30% | SEO & SEM Expert”.

Summary Example: “With over 10 years in the digital marketing sphere, I’ve led teams that have crafted award-winning campaigns for Fortune 500 companies. My expertise lies in SEO, SEM, and ensuring brands get the maximum ROI.”

5. ‘Open to Work’ Feature:

Example: Under ‘Show recruiters you’re open’, toggle to ‘Open to job opportunities’.

6. Detailed Work Experience:

Example: Instead of “Managed marketing campaigns”, write “Spearheaded a 6-month digital marketing campaign that increased web traffic by 40%.”

7. Recommendations:

Example: A recommendation from a former colleague stating, “Princess Leia was pivotal in turning our online presence around, her strategies yielded tangible results.”

8. Skills and Endorsements:

Example: List “Content Strategy”, “Google Analytics”, and “Team Leadership” as top skills.

9. Manage Network:

Example: If you’re in digital marketing, ensure you’re connecting with other marketing professionals, digital agencies, and SEO experts.

10. Follow Influencers, Companies, and Groups:

Example: Follow Neil Patel for digital marketing insights, Google’s official page, and join the ‘Digital Marketing Professionals’ group.

11. Accomplishments Section:

Example: Under certifications, list “Google Analytics Certification”. Under publications, include a link to an article you wrote for ‘Marketing Weekly’.

12. Location:

Example: If you’re based in New York and seeking opportunities there, ensure your location reflects “New York, NY”.

13. Adjust ‘Who can see your connections’:

Example: If you don’t want competitors viewing and possibly poaching your connections, set ‘Who can see your connections’ to ‘Only you’.

By optimizing these facets of LinkedIn, you’re positioning yourself to be discovered by the top guilds in the industry. Just as Jedi Master Yoda once said, “Do or do not, there is no try”, your dedication will open new horizons. Forge ahead, trust your instincts, and believe your next stellar opportunity is closer than you think.

#OpenToWork

Every week I curate a list of job opportunities from posts I see in my LinkedIn feed. So, let's get these jobs filled and get people back to work! And please help to #payitforward

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?????? Good luck to those searching for their next opportunity.

Check out these job openings posted by:

1. Senior Director, Internal Communications | Atlanta, GA | Equifax | Adrienne Leigh Hoyt

2. Jr Manager, Integrated Marketing | USA (remote) | Super League | John Carle

3. Product Designer, Enterprise XD - Games | Los Gato, CA | Netflix | Corey Waldin

4. Assistant Director of Marketing & Outreach | Cambridge, MA | Harvard Recreation | Matthew Gordon, MPA

5. Director, Data Science | USA (remote) | Spinutech

6. Analyst for Data and Subcontracting | Los Angeles | Chilra | Lorraine Tamburrino

7. Design, Director, New Business | NYC | UM Worldwide | Grant Ogburn

8. Director, Player Engagement | San Mateo, CA | Sony Interactive Entertainment | shared by Tim McDonald

9. Senior Content Marketing Specialist | Grand Rapids Southfield, MI | Priority Health | Abbey Sladick, MS

10. Finance Manager, Accounting Operations | Southfield, MI | Mars United Commerce | Brandi (Siler) Bialas

????more jobs below ????

#EventAlert

Navigating What’s Next

October 10 | 3:30-4:30pm ET | Free Virtual Webinar

If you’re a senior sales, agency, or marketing leader (VP and above) either facing a career transition or would like get some career advice, this is your golden opportunity. Prepare for tomorrow, today. Secure your spot now.

Join IAB’s ‘Navigating What’s Next’ webinar at 3:30 PM ET on October 10th, as Strategy Source Talent Solutions & Advisory shares marketplace insights and best practices that will help you master career pivots and leverage the latest job search strategies. Register Now...

You’ll also be able to engage directly through a live Q&A with:

• Amanda Richman, Executive in Residence, IAB
• Laura Lasiter, Chief Executive Officer, Strategy Source
• Tracy Raiser, Managing Partner, Chief Commercial Officer, Strategy Source

#OpenToWork cont’d

11. Global Product Lead, Awareness and Consideration | NYC / Chicago, IL / Los Angeles, CA / Redwood City, CA / San Francisco, CA / Ann Arbor, MI | Google | Angela C. Kinsella

12. Director, Visa Consulting & Analytics | San Francisco, CA | Visa | Sri Gowd

13. Product Marketing Manager | USA | Avalor Security | Loretta Shen

14. Account Executive, Regional Grocery | Cincinnati, OH | The Mars Agency | Brandi (Siler) Bialas

15. Manager, Global Digital Marketing | Burbank, CA | Warner Bros. Discovery | Bryan Warman

16. Marketing Copywriter | Chicago, IL | ActiveCampaign | Jeffrey K. Rohrs

17. Senior Analyst, Ad Sales Strategy | Santa Monica, CA | The Walt Disney Company | Steph Zheng

18. Senior Manager Account Management (Influencer Marketing and Paid Social) | USA (remote) | Vericast | Tina Seitzinger

19. Director of Product - Member Experience | NYC | Spring Health | Leah Wajnberg

20. VP, Client Partnerships | Brooklyn, NY | VICE Media | Ang Rogers

????more jobs below ????

#JobSearchAdvice 1

Get creative with Canva to make impressive LinkedIn profile photo and background banner

Discover the power of Canva's free version through two YouTube videos that guide you in crafting standout LinkedIn profile photos and background banners. With #Canva, there's no need for Photoshop or artistic expertise!

Jeff Su is a former management consultant and a current product marketer at Google. He also runs a popular YouTube channel that helps students and working professionals land jobs and succeed in the workplace. He offers data-driven and actionable advice on resume writing, interviewing, networking, and productivity. He also shares his own experiences and insights from working at Google and other companies.

Maggie Stara is a digital marketing strategist and educator who helps entrepreneurs and remote workers grow their online presence and business. She also runs a YouTube channel where she shares innovative marketing tips, tools, and strategies.

#OpenToWork cont'd...

21. Brand Sales Partner | NYC (remote) | Hudl | Michael O'Neill

22. Senior Director, Internal Communications | Atlanta, GA | Equifax | Adrienne Leigh Hoyt

23. Associate Media Director, Retail | West Coast, USA (remote) | via Media Recruiting Group | Tiffany McGinty

24. Programmatic Customer Success Associate | NYC | Chalice AI | Ali Manning

25. Head of Program Management, Amazon Games LiveOps | San Diego, CA | 亚马逊 | Denny Wu

26. Director, Market Research & Insights | Seattle, WA | 星巴克 | Pamela Lucas Hickey

27. Content Creator | Long Beach, CA | MyMuse | Megan Robles

28. Chief Operating Officer | Green Bay, WI | Midwest Games | Ben Kvalo

29. Senior SEO and Content Manager | USA (remote) | Newfold Digital | Anna Klayman

30. Director, Experience Design (New Client, CPG) | Chicago, IL | Spark Foundry | Lindsay Lichtenberg

????more jobs below ????

#JobSearchAdvice 2

Hidden LinkedIn Gems: Features Every Job Seeker Should Discover

I was under the impression that I had a good grasp of how to navigate and utilize LinkedIn. However, after watching this tutorial by an experienced tech expert, my perspective shifted entirely.

This guide is not only something I'd strongly suggest to anyone looking to elevate their LinkedIn game, but it's also a must for job seekers. Jeff Su delves deep into various lesser-known functionalities on the platform. One of the standout tricks he shared was a workaround for messaging contacts even when the platform suggests you need a LinkedIn Premium subscription. If you're aiming to master LinkedIn and boost your job search, this tutorial is indispensable!

Another helpful video from Jeff Su !

#OpenToWork cont'd...

31. NFL Teams Sponsorship and Partnership Consultant | NYC | Verizon | Nick Kelly

32. Programming Coordinator | Culver City, CA | Crunchyroll | Sheila Green

33. Vice President Unified Partnerships | USA (remote) | iHeartMedia | Heather Baumli

34. Product Marketing Manager, AdTech | USA (remote) / San Francisco, CA / NYC / Denver, CO / Charlotte, NC | Hightouch

35. Product Marketing Manager | USA (remote) | Nativo Inc | Vanessa Confessore

36. Pricing and Revenue Operations Associate | NYC | Integral Ad Science | Emily Hepworth

37. Head of Global Finance Transformation | USA (remote) | Circana | Holly Johnson Knightly

38. Director, Demand Strategy - Streaming Supply Partnerships | NYC / Los Angeles, CA | Magnite

39. VP, Product | East Coast, USA (remote) | Freestar

40. Sr. Associate Brand Manager | Newark, NJ | 玛氏食品 | Laurie Cataldo Godfrey, MBA

????more jobs below ????

#IndustryTalk

1. Introducing the ID Solutions Guide by IAB Tech Lab! - Open for Public Comment until November 4, 2023.
2. Recently, at Programmatic I/O in NYC, Angelina Eng presented on "How To Scale With No Identity". Now you can read it!
3. Wondering how floor prices can impact ad revenue and performance? I found an article by Gareth Glaser to be informative and he shares the pros and cons. Read on….
4. Apple's latest video featuring ?????? Tim Cook and ????????Mother Nature has sparked mixed reactions from the public. Watch the video and let me know what you think.
5. IAB Tech Lab has launched two new working groups that will shape the future of digital media and advertising: the Privacy Sandbox Task Force and the Artificial Intelligence (AI) Subcommittee. Read more...

#OpenToWork cont'd...

41. Product Manager, FaceTime and Phone | Santa Clara Valley (Cupertino), CA | 苹果 | Ronak Shah

42. Managing Director, Head of North America News Partnerships | NYC | 谷歌

43. VP, Data Strategy | Summit, NJ | PROPELLER

44. Vice President, Digital Strategy | NYC | Mustache

45. Associate Managing Director, Data Strategy | NYC | Publicis Sapient

46. Managing Director, Product Management | NYC | Annalect / Omnicom Media Group

47. Program Manager, Privacy Monitoring Strategy & Operations | NYC | Meta

48. Manager of Strategy and Operations (Media) | NYC | Dice

49. Senior Vice President, Strategy | NYC | Publicis Media

50. Managing Director, Head of North America News Partnerships | NYC | 谷歌

????more jobs below ????

#Hiring

Want to feature a job in Angie's Job Gazette? Send me:

• US-based opportunities in advertising, marketing, and ad tech.
• Roles like account services, ad operations, sales, and more, as LinkedIn posts.

Also, consider posting on:

1. JobsInAdTech.com - Use code ANG2323 for a 10% discount.
2. Beeler.Tech Job Board - FREE at https://jobs.beeler.tech.

#OpenToWork cont'd...

51. VP, Strategy Director | NYC | Leo

52. VP Director, Media Planning & Strategy | NYC | MRM

53. Vice President, Planning Director | NYC | 爱德曼

54. VP, Data Strategy & Innovation | NYC | Razorfish Health

55. Director, Direct Response Strategy | NYC | MRM

56. Marketing Director - Consumer, Small & Business Banking Brand Strategy | NYC | 富国银行

57. Director of Strategy | Princeton, NJ | Dow Jones

58. VP, Strategy Director, Brand | Princeton, NJ | MRM

59. Strategy Director | NYC | Leo

60. Senior Director - Design Strategy | NYC | New York Life Insurance Company

????more jobs below ????

#UplevelYourSkills

What is Pricing Deal Desk?

James Deaker , former SVP, Product Managment, Ad Marketplaces Strategy and Architecture at Yahoo, and a long time friend of mine, created his first short video for his new series on Yield Management. (Go James!) If you work in the programmatic marketplace field, then you should watch this video on "What is Pricing Deal Desk?"

#OpenToWork cont'd...

61. Program Manager, Privacy Monitoring Strategy & Operations | NYC | Meta

62. Manager, Strategy & Operations, Sales Strategy Team | NYC | via Cypress HCM

63. Vice President, Brand Strategy | NYC | Razorfish Health

64. Senior Director, Data & Technology Consulting | NYC | Omnicom Media Group

65. Director, Technology Strategy eComm Marketplace Risk | Hoboken, NJ | 沃尔玛

66. VP Sustainability Platform Data and Technology Lead | BlackRock

67. Vice President of Development and Marketing | Las Vegas, NV | Safe Nest TADC

68. SVP, Performance and Content Marketing | San Leandro, CA | AVEVA

69. Vice President of Product Marketing | NYC | Genesys

70. EVP, Account Director (Pfizer) | NYC | Publicis Groupe | Danielle Vallejo

71. Associate Customer Success | USA (remote) | Habu | Ted Flanagan

72. Vice President, Marketing | USA (remote) | NEXGEN Technologies | shared by Ran Mullins

73. EVP, Investment | NYC | 实力传播 | Patrick Thomas

About this Newsletter

In 2023, amidst challenges and layoffs in the US-based advertising, marketing, and ad tech industry, Angelina Eng noticed a common struggle among her friends, colleagues, and network: finding new opportunities and resources as they seek their next career move. Leveraging her personal time on top of her day job at IAB, she began by sharing job openings she came across on her social feed. With a strong and engaged following, Angelina took the initiative to officially create 'Angie's Career Gazette' and has evolved into a comprehensive resource hub for all things career-related. From valuable career tips and advice to handpicked sources that keep you in the loop about the latest trends and industry news, I hope it's one of your go-to destination for professional growth.

About Angelina Eng (aka Ang | Angie | not?Angela)

With almost three decades of navigating the dynamic digital advertising landscape, Angelina Eng has become a renowned authority in this ever-changing field. Her background within prominent industry holding firms has propelled her into executive roles, spanning account management, media planning and buying, ad operations, and data analytics. Angelina's expertise extends to areas like data engineering, operational excellence, and advertising platforms. In her present position at the Interactive Advertising Bureau (IAB), as VP Measurement, Addressability & Data Center, she focuses on creating educational materials, best practices, industry standards, research and events that delve into topics such as addressability, media analytics, attribution, and more.

Angelina is always open to meeting new people and making new friends; click the ?? "follow" button on?Angelina's LinkedIn profile.