Unleashing Your Unique Edge in the Job Search: Lessons from Titos Tsai's Inspiring Journey
Angelina Eng
??VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
Angie’s Career Gazette. Your source for US job opportunities, career advice and the latest trends in digital advertising & marketing.
Angie's Thoughts
In the realm of job hunting, where challenges often resemble daunting swords, stories of inspiration remind us of the incredible strength that resides within. The captivating narrative of Titos Tsai, a gifted performer from Taipei, Taiwan, not only captivates but also offers invaluable insights for job seekers who are forging their own path towards a meaningful career.
Titos Tsai’s journey carries profound significance for those navigating the unpredictable journey of job searching. Raised by a single parent, Titos’ mother envisioned a traditional educational path for him. However, driven by his passion to become a fire dancer, he made the courageous choice to drop out of school. This decision wasn’t met with support from his family, but Titos remained undeterred, stepping into the world of street performance with determination and resolve.
The initial struggle of performing on street corners, often met with indifference, ultimately led to a turning point that would shape his destiny. Recognition from his peers caught the attention of a director from China, leading to an invitation to showcase his talents on a prestigious talent show. His journey climaxed in reaching the finals of the competition.
From there, Titos’ trajectory soared to new heights. His expertise in fire dancing earned him numerous championship titles in Taiwan and international recognition. However, his story took an unexpected twist when he ventured into sword dancing in 2019. His relentless dedication and mastery of this unique art form earned him a remarkable bronze medal and the prestigious Prix Cirque Du Soleil trophy at the renowned du Cirque de Demain competition in Paris, France.
While Titos' journey is a testament to resilience and creativity, it's his unyielding spirit that resonates most with job seekers. His remarkable transformation from a struggling street performer to an international sensation is a reminder that dreams are attainable, even against formidable odds. Titos' journey is also a lesson in the power of self-education; he watched America’s Got Talent (AGT) to glean insights on performing and to familiarize himself with the process, a decision that eventually led to his own moment in the spotlight.
Watch Titos Tsai's AGT audition....it's AMAZING!
As job seekers, you can draw several profound parallels from Titos Tsai's odyssey:
Titos Tsai’s story serves as a testament to the boundless potential within each individual. It’s a reminder that while the road to success may be demanding, with dedication, self-belief, and a willingness to embrace your distinct strengths, even the most formidable challenges can be surmounted. Similar to Titos’ aspiration for his mother’s validation of his dream, job seekers can also seek affirmation while crafting their unique paths. The stage of opportunity is expansive, and by harnessing your individual qualities, you have the power to create a performance that leaves an indelible mark on the realm of careers.
#OpenToWork
Every week I curate job opportunities from posts I see in my LinkedIn feed. Please?#payitforward?and, let's get these jobs filled and get people back to work!
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?????? Good luck to those searching for their next opportunity.
Check out these job openings posted by:
1. Product Copywriter | US remote | Netflix | Jen Schaefer
2. Lead Technical Analyst | Nashville, TN | via Nimble Talent | Jake Glaser
3. Associate Director Programmatic & Ecommerce | NYC | via WorkReduce | Julia Thorne
4. Corporate Counsel | Dublin, CA | Snowflake | Derk L.
5. Senior Director, Associate General Counsel - Corporate | Dublin, CA | Snowflake | Derk L.
6. Fall Intern, Integrated Media | Annapolis, MD | Strategic Media Partners | Shannon Brooks Chatlos
7. ACD-Writer; ACD-Digital Product Designer; Copywriter; Art Director | NYC | Hudson Rouge | Lorna Hanks
8. Marketing Manager | Roswell, GA | PGA TOUR Superstore | Shelby Zimdahl Peck
9. Brand Marketing Designer & Maker | NYC | Duolingo | James Kuczynski
10. Global Social Media | Denver, CO | The North Face | Maren Hamilton
#JobTips?/?#CareerAdvice?1
How can you get more recruiters to view your LinkedIn profile? Bryan Creely offers step-by-step instructions on how to increase profile views by 1000%.
11. Data Center Technician | Bristor or Sterling, VA| 微软 | Katherine D.
12. Business Development Specialist with Agency IQ ; Account Executive with POLITICO Pro ; and Marketing Manager with POLITICO Pro and E&E News | POLITICO | Raychelle Santos
13. Project Manager, Influencer & Talent Marketing | NYC | National Football League (NFL) | Keyon M. Branch
14. Director, Ad Operations | Remote | Super League | Rhiannon A.
15. Director, Marketing | Sacramento, CA | ??? | Jess Masters (Holzer)
16. Senior Manager, Brand Marketing | Seattle, WA | BrooksRunning.com | Mike Peck
17. Senior Enterprise Partnership Lead | NYC | DoubleVerify | Jason Kreiter
18. Counsel, Advertising Legal Affairs | Los Angeles | Netflix | Brett Celedonia
19. Senior Account Executive, Roundel | Detroit | 塔吉特百货 | Janet Yu
20. Business Intelligence Analyst, Enterprise Operations | Seattle, WA | Nordstrom | Victoria Pressman
#JobTips?/?#CareerAdvice?2
“Tell me why you’re interested in this position?”, a question that is asked on almost all interviews. Hanna Gets Hired offers great tips on how to answer this question.
21. Social Media Writer / Content Creator | San Francisco / multiple locations | Google Fiber | Talia Bootz
22. Project Manager I - Producer, Creative Operations | Bettonville, AR | Sam's Club Member Access Platform (MAP) | Stephanie Casale
23. Growth Lead | San Francisco | Cardless | Mike Cannatella
24. Streaming Research & Insights Manager | NYC | Paramount+ | Elvin Garcia
25. Analytics QA Engineer | US Remote | Paramount+ | Elvin Garcia
#JobTips?/?#CareerAdvice?3
Did you know that military veterans are eligible for a FREE year subscription to LinkedIn Premium? This includes military spouses and Veterans Affairs caregivers and Fry Scholars!
In collaboration with SheerID , LinkedIn offers eligible members of the U.S. military community one year of access to LinkedIn Premium. You’ll also get unlimited access to more than 10,000 courses through their LinkedIn Learning platform as a part of the program.
LinkedIn also offers additional resources and tools by connecting the military community to lots of opportunities, and giving employers the tools to hire great people!
#FollowForMore
For job like these, follow these great individuals who also take time out of their busy day to share jobs they see in their network:
Beeler.Tech Job Board by Beeler.Tech (managed by Rob Beeler and Melissa S Chapman - New
?? Kara Redman - New
#UpSkillForSuccess
Explore these valuable resources to enhance your knowledge in areas that could greatly benefit your future endeavors and potential next job!
1. Your Guide to Understanding Data Clean Rooms
Most organizations engaging in digital marketing and advertising must share data across their internal departments and with other organizations, that frequently includes personal data of individuals. As organizations pursue deploying privacy technologies to their operations,? Data Clean Rooms (DCR) have become increasingly sought-after as mechanisms to facilitate data sharing for organizations with first party data.
As the use of DCRs matures, it is necessary for the industry to come to consensus on how DCRs operate, develop a collection of canonical use cases and standards for interoperability among the participants engaging in a DCR.
IAB Tech Lab Rearc Addressability Working Group has developed a set of common DCR principles, marketing and advertising use cases, and operating recommendations to help organizations better understand, evaluate, and implement a Data Clean Room. In addition the working group is developing standards and specifications to enable interoperability for given use cases.?
Data Clean Rooms: Guidance and Recommended Practices Version 1.0: This establishes common principles, functions, privacy enhancing technologies for Data Clean Rooms and outlines some limitations and guardrails when engaging with DCR. Download the Data Clean Room Guidance
2. WTF is IAB Tech Lab’s Open Private Join and Activation (OPJA)?
After completing the reading of the IAB Tech Lab 's guidance on data clean rooms, you might have come across the document discussing Open Private Join and Activation (OPJA). If you're an engineer or developer involved in working with data clean rooms or identity solutions, this document is worth your attention.
However, if you're not in that technical role and are looking to grasp the concept, there's a skit by Digiday 's Tim Peterson that can help explain it in a more accessible manner. The key takeaway - it uses a whole lot of keys!
The skit features Therran Oliphant from EssenceMediacom , Jess Simpson from Publicis Media , and Bosko Milekic from Optable .
2. Pixel Practices & Navigating State Privacy Compliance
September 19, 12-1pm ET | Virtual | FREE
The use of pixels on-page and in ad creative yields more effective site management and marketing campaigns. However, certain pixel practices also raise privacy compliance challenges. As businesses create personalized and targeted ad experiences, how do they address the potential risks associated with collecting, storing, and utilizing consumer data through the use of pixels?
Register now and join us for this insightful webinar where we will do a technical “deep dive” into how pixels operate on-page, how publishers and advertisers manage those pixels with their vendors, and the life cycle of pixels getting placed into and firing in the ad creative and the privacy compliance challenges involved. The second portion of the webinar will convene as a panel of industry privacy leaders who will discuss:
#NewsFeed
Here’s some of my recent content and noteworthy LinkedIn posts I’ve written or featured lately on LinkedIn. Don’t be surprise if a lot of this section has IAB-related content. ??
1.?Did you hear about Apple's New Privacy Manifests?
They announced in July at WWDC their new privacy manifest requirements for SDKs and apps. You thought iOS 14.5 was fun, app developers be prepared!
Apple's commitment to user privacy has a new policy aimed at curbing API misuse by app developers. APIs, the building blocks of data exchange, have sometimes been exploited for "fingerprinting" and this aims to address the growing concerns around concealed tracking techniques.
Under these new guidelines, developers seeking API access must provide clear and legitimate reasons for their requests. These reasons must align with Apple's sanctioned use cases, ensuring responsible data utilization within apps. The impact of this policy extends across various APIs, encompassing functions like file timestamps, disk space, and user defaults. Read more...
2. Marketers, don't go dark!
Journal of Advertising Research released a study in June 2023 called “When Brands Go Dark: A Replication and Extension“, which examined market share of brands that stop advertising for a year or longer.The study's findings are a resounding cautionary note for anyone contemplating stepping away from the advertising spotlight. Read on...
#LookingToHire
You have a job opening you'd like to have featured in Angie's Career Gazette?
If the prospect of featuring a job opening in an upcoming newsletter captures your attention, kindly send me a direct message with the following details:
Post your Jobs on JobsInAdTech.com
If you've got a job opening and you're on the lookout for some top-notch candidates, why not give?JobsInAdTech.com?a shot? JobsinAdTech.com caters specifically to the adtech industry.
We've even got a little treat for you –?use the code ANG2323?and you'll snag a sweet?10% discount on any package you pick.
Post your Jobs on Beeler.Tech Job Board - FREE!
Head on over to Beeler.Tech's Job Board at https://jobs.beeler.tech/...if you have a job opening you need to promote, just fill out their form, or reach out to Rob Beeler or Melissa S Chapman
#UpcomingEvents
I have a list of upcoming events, including speaking engagements and IAB events, that you might find interesting to attend.
1. IAB Pulse: The Data and AI-Driven Evolution of Consumer Behavior and Addressability
September 6, 2023 | 12:30-1:00pm ET | Virtual | FREE
I'm thrilled to be featured in the very first episode of IAB's new video series, "IAB Pulse." ?? This time, I'm switching roles from host to interviewee alongside Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith, hosted by my colleague Chris Bruderle, VP Industry Insights & Research at IAB. Get ready for a deep dive into the world of AI-driven consumer behavior and addressability trends. ???? Be sure to add the event to your calendar and join us on September 6 at 12:30pm ET on LinkedIn for "The Data & AI-Driven Evolution of Consumer Behavior and Addressability."
2. Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond
September 12, 2023 | 1:00-3:30pm ET | In-Person & Virtual | $199-$299
Join Fieldfisher 's Mark Webber and Stephan Zimprich for the upcoming Practical Guidance for European Privacy Laws course! They will walk participants through key #GDPR and #ePrivacy requirements, provide a recap of the EU/UK legal landscape, explain key obligations, and much more. Register on IAB.com
3. IAB Connected Commerce Summit: Retail Reimagined
September 13, 2023 | NYC | $599-$799; FREE for qualified bands and agency professionals
Join me at the IAB Connected Commerce Summit: Retail Reimagined event on 09/13 in NYC! Discover the latest technologies and trends that are revolutionizing the shopping experience. ??
?Learn from thought leaders in e-commerce and retail media about the most impactful strategies that will help your brand stay ahead of the game.
From measurement and content innovation to personalized marketing and interactive experiences, this event will showcase it all.
???You’ll have access to forward-thinking keynote talks, engaging panel discussions, and interactive breakout sessions.
The IAB Connected Commerce Summit: Retail Reimagined is the perfect opportunity to learn where the future of retail commerce is headed and how it could improve your business. ??
Don't miss out on this opportunity to gain valuable insights and network with industry experts. Register now on IAB.com! Free for qualified brand marketers and agency professionals
4. The 3 As of Advertising: AI, Addressability and Attention Metrics
September 14, 2023 | 11:00-12:00pm ET | Virtual | FREE
Do you know the 3 A's of Advertising? When it comes to connecting brands with consumers, things have gotten a lot more complicated. Join us September 14th for an amazing Meet the Analyst Webinar where Todd Rose and Ian Anderson along with a few other experts are set to discuss Addressability, Attention, Metrics, and AI — otherwise known as the 3 A's of Advertising.
Register here today and get ready to take notes on how you should be planning, buying, and measuring media in the midst of some of the latest developments in advertising impacting how you reach your audience.
Full Panel Breakdown:
5. State of Data: Fireside Chat with Angelina Eng, IAB
September 19, 2023 | 1:00-12:00pm ET | Virtual | FREE
?? Join me on 09/19 at 1pm ET in a fireside chat featuring yours truly, Angelina Eng , VP of Measurement, Addressability & Data Center at IAB, in an interview by the incredible Dominique Shelton Leipzig , Partner of Cybersecurity & Data Privacy Practice at Mayer Brown .
In today's rapidly evolving data and privacy landscape, digital advertising impact spans across diverse sectors like retail, finance, healthcare, entertainment and more. ??
Register for this virtual event today and join us for a deep dive into the challenges and opportunities facing the digital advertising landscape. Let's explore the impacts of third-party cookie deprecation, privacy regulations and the growing role of AI. Don't miss this chance to equip yourself with insights that'll drive your company's success! ???
6. Measuring What Matters in CTV
September 20, 2023 | 3:00-4:00pm ET | Virtual | FREE
The #CTV measurement space is in flux, as multiple vendors vie for advertisers and as publishers’ businesses & audiences continue to shift toward #streaming. Join our upcoming webinar led by the #IAB Media Center's Eric John and Wendy Arnon for a deeper conversation on critical areas in this space. Register now for this free event.
7. IAB State of Data Town Hall: Reaching Known and Unknown Audiences
September 26, 2023 | 1:00-2:00pm ET | Virtual | FREE
Register today on IAB.com and oin us for the #StateofData town hall hosted by #IAB’s Angelina Eng next month! Thought leaders will explore the evolving challenges and innovative solutions for advertisers & publishers to effectively target and measure audiences, and more. Topics include:
?? Can #AI revolutionize targeting and measurement of anonymous consumers? with Gareth Davies (TransUnion)
?? The Dark Side of the Moon: Behavioral Targeting in the Era of Identity Signal Loss with Michael Beebe (Dstillery)
?? Reaching Known and Unknown Audiences with Gareth Evans (LiveIntent, Inc.) and Umberto Torrielli (Silverbullet)
8. Legal & Business Issues in the Metaverse
September 26, 2023 | 1:00-2:30pm ET | NYC & Virtual | $199-$249
While the #Metaverse is still being built and defined, experts predict exponential growth in the coming years, and #advertising is one of its most significant use cases. Join Lowenstein Sandler LLP's Matthew Savare to learn all about the emerging trends and most notable business, regulatory, and #legal issues involved with marketing in the Metaverse. Register now, spots are limited!
9. AdExchanger's Programmatic I/O 2023
September 26-27, 2023 | NYC | $1,615-$1,995
Don't miss out on this exciting #PROGIO panel with David Cohen , CEO of IAB, @Bob Liodice, CEO of ANA, and Marla Kaplowitz, President & CEO of 4As. The big three on stage to discuss the online advertising industry's approach to public policy. This is sure to be a fiery conversation you will not want to miss. For access to this panel and more, secure your pass today!
Also, I'll be at Programmatic I/O talking about "How To Scale With No Identity". To target consumers post-cookie, brands are leaning on first-party data and clean rooms. But these approaches will only solve for 20% of the scale marketers need. So what about the other 80% of media with no identity signals? Understand how to reach scale in identity-less media by using a mixture of tactics old and new. Buyers will get advice for how to take contextual to the next level, and also embrace emerging tactics like AI and machine learning and seller-defined audiences to get the scale they will need without the crutch of identity.
10. Cynopsis Big TV Conference
September 27-28, 2023 | NYC | $425-$899 (25% off - use code: FRIENDOF2023)
Pay Attention! The advent of third-party cookie-depreciation has more marketers are exploring attention-based measurement to determine an ad’s impact on viewers and optimize performance. What are the metrics available to brands to measure and interpret attention? How can attention solutions be used to improve brand performance? Here’s where you’ll find out. Mediahub Worldwide 's Edward McElvain, U.S. EVP, Director of @P3, Angelina Eng, VP of Measurement, Addressability and Data Center at IAB, and Brian Lin, SVP of Product Management at TelevisaUnivision hope to see you there on Thursday, Sept. 28th 11:30am-11:55am. Register today!
First Party Data Do's and Don'ts. Also, catch Pam Zucker the Chief Strategy Officer at IAB, Steve Reynolds the President at Imagine Communications and Darren Sherriff the VP, Advertising Technology Solutions at Fox Corporation in a discussion on the evolution of addressable TV and the sophisticated datasets available now that can maximize investment by offering more precise attribution and avoid wasted impressions. With the phase-out of third-party cookies, what are the technologies, like data clean rooms, that offer insights in a regulation-compliant way? They'll explore the tools that drive real outcome behaviors on September 28th, at 3:00pm ET.
About this Newsletter
In 2023, amidst challenges and layoffs in the US-based advertising, marketing, and ad tech industry, Angelina Eng noticed a common struggle among her friends, colleagues, and network: finding new opportunities and resources as they seek their next career move. Leveraging her personal time on top of her day job at IAB, she began by sharing job openings she came across on her social feed. With a strong and engaged following, Angelina took the initiative to officially create 'Angie's Career Gazette' and has evolved into a comprehensive resource hub for all things career-related. From valuable career tips and advice to handpicked sources that keep you in the loop about the latest trends and industry news, I hope it's one of your go-to destination for professional growth.
About Angelina Eng (aka Ang | Angie | not?Angela)
With almost three decades of navigating the dynamic digital advertising landscape, Angelina Eng has become a renowned authority in this ever-changing field. Her background within prominent industry holding firms has propelled her into executive roles, spanning account management, media planning and buying, ad operations, and data analytics. Angelina's expertise extends to areas like data engineering, operational excellence, and advertising platforms. In her present position at the Interactive Advertising Bureau (IAB), as VP Measurement, Addressability & Data Center, she focuses on creating educational materials, best practices, industry standards, research and events that delve into topics such as addressability, media analytics, attribution, and more.
Angelina is always open to meeting new people and making new friends; click the ?? "follow" or ?? "connect" button on?Angelina's LinkedIn profile.
Builder of Revenue Ramps
1 年Commenting to spread the news. Angelina Eng Thank you for investing your time to spread inspiration and these weekly career openings.
Strategic Sales Leadership | Human Capital Leader | ex- Amazon, ex-eBay, ex-MTV
1 年Sharing for the larger network! Thanks Angelina Eng!