Android Vitals in ASO
ShyftUp | App Store Optimization & Mobile App Marketing Agency
Global User Acquisition Agency. Services: App Store Optimization, Apple Search Ads, Google App Campaigns, Paid Social
Did you know that Android vitals can have a huge impact on your App Store Optimization (ASO) effort? Yes, that’s right. If you’re not paying close attention to Android vitals or you’re not aware of them, you are missing a great opportunity to improve your app’s visibility.
For this reason, let us go through what Android vitals are and how to use them to your advantage.
What are Android vitals?
Android vitals measure and monitor your app’s technical performance. Google wants to ensure that apps on their store are in good shape. Thus, they started Android vitals to help app developers to detect possible problems with their apps and take the necessary actions.
According to Google, the most important Android vitals you need to prioritize are the following:
Aside from these core vitals, you would also need to check the following continuously:
How does Android vitals work?
In the aim to improve the quality of apps in the Play Store, Google took the initiative to automatically gather data that pertains to the technical quality of an app.
When a user opens your app, the Android device automatically sends information about how the app performs. The data collected by Google would then be accessed through the Android vitals dashboard in Google Play Console and in the Google Play Developer Reporting API.
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Why do Google Play Android Vitals matter for successful ASO?
App Store Optimization (ASO) helps your app to rank higher and make it more visible in the app store. How your app ranks have a direct correlation to the technical performance of your app. Thus, as you can imagine, there’s no doubt that Android vitals matter to your ASO.
Successful ASO means that your app is in top shape. It does not crash, is not filled with bugs, and works smoothly.
Having the correct data is an essential aspect of running ASO. Without data, you would blindly grope in the dark and simply guess what needs to be done.
That’s where Android vitals come in. It removes the guesswork and helps you make data-driven decisions. For example, it tells you how much battery your app is using, how many times your app is crashing or not responding, how long your app is loading, and so much more.
With the help of Android vitals, you can improve the overall performance of your app, and this positively contributes to the success of your ASO.
Android vitals affecting app visibility
One of the most important reasons that you need to take Android vitals seriously is because it measures things that negatively affect your ASO. There’s a compound effect that happens when your app isn’t responding. It will not only annoy users but also sends a signal to Google that your app is not worth featuring or adding to search results.?
What’s worse, Google Play may even put a warning sign on your store listing telling your users that your app may not work properly.?
All these could dramatically decrease your app ranking. Thankfully, Android vitals send you notifications via the Play Console whenever your users experience technical glitches.
With all these in mind, it is a must that you keep on tracking your Google Play Android vitals to improve ASO.
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ShyftUp is an ASO Agency.