Anchor Text Guide For SEO In 2020 [Updated]

Anchor text is the text that appears highlighted in a hypertext link that can be clicked to open a target web page.

It provides both search engines and users relevant contextual information about the content of the link's destination.

Code Sample- <a >Example Anchor Text</a> 

Types of Anchor text are as follows,

• Branded Anchor Text

It includes your brand name. Public figures associated with your brand may be identified as a branded.

Example- According to Forrester report, CleverTap

• Partial Match Words

It includes your keyword phrase along with other generic, random, or stop words.

Example- Try email templates for free targeting "email templates"

• Brand + Keyword Anchor

Includes your brand name ( or branded phrase) and a keyword.

Example- Perfume at Ulta, CleverTap for push notifications

• Random Anchor Text

Includes phrases that aren't quite as generic as "Read more", but they aren't really related to the target keyword either.

Example- In-depth article, the rules have changed

• Long-Tail Anchors

It includes your keyword along with some related generic, descriptive or branded keywords.

Example- Top 10 mobile apps for iPhone 2020

• Exact Match Link Text

It includes the precise keyword the page you are linking to is targeting.

Example- Used shoes , Black dress,

• Related Anchor Text

It's like, link to a page using a variation of the target keyword.

Example- Mobile marketing platform targeting "push notifications"

• Generic Anchor Words

It includes a straightforward CTA, or draws direct attention to the link.

Example- Click here, Buy now, For more

• Naked Link Text

Clickable URL pasted into the copy from the browser bar.

Example- https://clevertap.com/live-product-demo/

• Image Anchor Text

ALT text for images is what google reads as the image's anchor.

* Thanks for reading the article :)