The Anchor Advisor
Trade Shows
We're excited to announce that Anchor Software will be attending the National Postal Forum in Nashville, Tennessee, this April!
We're looking forward to connecting with our valued clients, discussing the latest industry trends, and showing how Anchor Software can help you optimize your mail operations.?In addition to NPF, we will also be attending the Printing United Expo in Orlando, Florida, in October.?
Anchor also actively participates in numerous PCC events across the country.?Is your local PCC hosting an event? We'd love to attend and meet with you in person. Please let us know if your PCC has any upcoming events and if you'd like Anchor Software to be there.
?We look forward to the opportunity to connect with you soon.
Lunar New Year Stamp Release
The United States Postal Service??(USPS)?unveils the latest Lunar New Year stamp for the year of the Snake! The Postal Service printed 21 million stamps that are now available for purchase.?
The Lunar New Year holiday - starting January 29th - is a celebration of new beginnings that falls on the second new moon of the Chinese lunar calendar following the winter solstice.?
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Data Enhancement Techniques for Improved Direct Mail Marketing Campaigns
The one simple truth marketers have been increasingly aware of in recent years is: data is king. Direct mail marketing campaigns can leverage advanced data enhancement techniques for better open, read, and response rates. However, as with anything these days, data plays a crucial role in constructing an effective direct mail marketing strategy.
With the right software enhancements, businesses can not only improve the effectiveness of their direct mail efforts but also streamline processes and reduce costs.
Postal Bulletin
The January 9th edition of the Postal Bulletin is now available. This issue covers crucial information for travelers, including how to obtain a U.S. Passport through the USPS.
This makes it convenient for customers to apply for or renew their passports.
The bulletin also details updates to the Domestic Mail Manual (DMM). Notably, the "Intelligent Mail? Package Barcode Noncompliance" fee has been renamed to reflect its broader scope, encompassing all compliance requirements under the IMpb standard.?