Anatomy of a PreOp? Video Procedure Modular Publishing

Creative Management Tools,?CMTv Production?has the distinction of producing some of Boston's most extensive multi-video series. We are on budget, on schedule, and work with the best local talent, all managed by our database-driven StoryBoards?.

• Thomson Reuters, Delmar?"Medical Assisting Video Series," "Nursing Assisting Video Series,"?and?"Long-Term Care Nursing Assistant Video Series" +edtions
• Hands On Learning?- Sybase, SQL, JavaScript, C++, and more
• Bose Corporation?- Lifestyle Series
• MedSelfEd?- PreOp? Series, PostCare? Series
• Fidelity 401k (for their many clients)
• KPMG

Modular Publishing

In the beginning, our textbook publisher clients explained,?let's take thermometer usage; some US states perform specific procedures one way while others do differently. However, most of the?Nursing Assistant?textbook is precisely the same. So "...we switch out the chapter, and ship it out..."; that's modular publishing.

CMTv took this concept to an entirely different level, and we created video templates based on the Informed Consent1 discussion between physician and patient.

• the procedure
• about?your body, condition, and risks
• anesthesia
• prepare?before surgery
• your surgery
• your recovery

Each module is a?self-contained content block, including a succinct script to the visual elements: graphics, medical illustration, titles-bullets, and finally, music.

I chose three PreOp heart videos:

1. Cardiac Catheterization Angiography
2. Stent Implantation Coronary Angioplasty
3. Coronary Artery Bypass Graft (CABG) Surgery

The template is the same for each video; in fact, for all Generation One PreOp Surgery Videos.?

• You will notice minimal changes in the construct of?Cardiac Catheterization Angiography?and?Stent Implantation Coronary Angioplasty.?
• Yet, the?Coronary Artery Bypass Graft (CABG) Surgery changes all the modules, less the?before surgery?block.

Of course, our writers create the complete script for each procedure title, and then our screenplay is assembled within a database. (StoryBoards.com).

Yea, we sold the URL to pay for our first?PostCare? Discharge?videos... But that's another story.

The best part about modular publishing is that when a healthcare system came to us and said, "we don't think our patients are ready for the 'your surgery' scene.." We just switched it out of the database and spun up another?PreOp? Video Signature Series:

And all of our licensed videos include the healthcare facility's logo (bug) on every video frame; this protects both your and our?assets. So again, watch the video, see each module build the final video.

• Notice how only one block changes on the first two titles, yet the third video is a big redo.

Our following Newsletter will introduce the?PostCare? Discharge?Series.?Every PreOp procedure directly links to PostCare Discharge tasks.

Would you please comment below with your questions and direct me to your interests.

Happy & Healthy New Year! - Johnny

1. "The process of informed consent occurs when communication between a patient and physician results in the patient's authorization or agreement to undergo a specific medical intervention." -?AMA Principles of Medical Ethics.?