The Anatomy Of the Perfect Lead Generation Ad On Social Media

From the beginning of time there was always 2 determining factors whether your business will become successful or not. Those 2 factors are:

1. Whether your company mastered the art of generating leads
2. Whether your company failed at mastering the art of generating leads

Those who mastered the “Art of Lead Generation” found continuous success with their business, and those who can’t eventually failed to realize their dreams.

The “Art of Lead Generation” is term coined exclusively for those who mastered the art of direct response & or content marketing advertising. This secret society of marketers are essentially the go to force behind many successful companies in our day & age.

Whether you are a startup, a small business, coach, consultant, or a fortune company. Your company hope, desire’s and even existence rest specifically on these masters of Lead Generation to infiltrate, to gather and create marketplace dominance for your brand.

But far too often many brands fail at this juncture in their business, whether it’s because they have an intern who has taken a college course on client acquisition or the C.E.O watched a YouTube video on a basic introduction of Lead Generation, these businesses are not only doing a disservice to themselves but also to the potential clients who could have benefited from their products.

To maintain a certain article length in this article I will not get into the behavioral & client acquisition aspect of The Art of Lead Generation but instead I will reveal the systematic breakdown of the anatomy of the perfect Lead Generation Ads On Social Media.

Enter: The Perfect Lead Generation Ad

In order to craft the perfect advertisement, you must give in order to receive. Gone are the days where we as Lead Generation marketing master simply could put up an opt in form to get a prospect information without giving anything in return.

As consumer become more research savvy and advertising platforms started to tighten up their Advertising policies, we were left to adjust our marketing tactics.

That being said we as Lead Generation masters have realized in order to conquer we must first learn how to educate the consumer.

Maximilien Robespierre once said: “The secret of freedom lies in educating people, whereas the secret of tyranny is in keeping them ignorant. “

consumers are not being ignorant anymore they are thoroughly researching every product and service. Why not simply educate them & be viewed as a trustworthy authority figure? That being said Let’s begin

Break Down Anatomy of the Perfect Lead Generation Ad:

I decided to utilize an advertisement I used for a previous Lead Generation Campaign ran for myself.

Obviously for this example we are using Facebook to show a campaign I was previously running.

Intro: To craft the perfect advertisement you need to firstly always ask a question. Typically, I would always recommend asking a pain point question. This is where knowing your customer deep down desires and pain points come into play. This will be the first thing that will help build the bridge between your brand and the customer.

Body: Always add in scarcity to your body, Scarcity is the motivation for your targeted audience to take action. Let your audience know that you are giving away something for FREE. The word Free is one of the strongest marketing word we as content and direct response marketers can ever use.  If you are giving away a cheat sheet, white report, or checklist its always best to give it an intellectual name, typically this name Hones in on the audience pain point and offers a solution to this issue.

Ending: In the ending of your ad copy you should utilize social proof, be honest if you haven’t helped hundreds of people don’t flat out lie, in this day and age people can thoroughly research who you are and the things you have done. Offer your prospect a free copy and use a Url shortner that will redirect to the optin page.

Image:  Your image needs to do 2 things 1. It needs to captivate the audience; In the magical land of social media everything is about the imagery it’s the cornerstone on how advertisements are viewed and interacted with. 2. The image needs to speak to them, almost allowing the prospect to mirrored effect of themselves. Your imagery will help to convey to the prospect this can be your life, this is you if only you had the right knowledge and concept.

Headline: The headline will typically reaffirm your intellectual property giving to the name of your checklist, white paper, or cheat sheet notice I didn’t mention the word eBook simply because with the constant content consumption are engaging with on a daily basis very few are willing to consume a whole eBook. Your content needs to give the very best with the least amount of information.

Button: Since you're giving away something you must add a CTA (call to action). It's astonishing how so many businesses forget to add a call to action button to the end of your content.

Since we have broken down the perfect AD, I have added a shell for you to work with.

credited: Nicholas. K

*Warning: there is more to it than just crafting the perfect Lead Generation Ads. You have to intimately understand your marketplace deep desires and pains, but once you are able to perfectly craft your message and content here are the results from running the perfect Lead Generation Ads.

Now for obvious reason I cannot give away the campaign specifics but by the conversions, it should let you know exactly how well the campaign did.

As you can see in its beginning stages it’s a very profitable campaign. Once you are able to match the message to the correct audience with the perfect lead generation ads you can do incredible things.

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" Michael Delancy is an avid Growth Hacker, Content Marketing Strategist, Digital Marketing Specialist, Facebook Marketing Expert, Lead Generation Master & a Island Junky working at Corporate Signals in Sunny Miami Beach, Fl. When Michael is not kayaking through the dangerous content marketing rip current, or treading through the dangerous Facebook Marketing landscape, He is seen creating vivid content marketing & Lead Generation campaigns on Facebook & other Social Media sites for small to large businesses. Michael enjoys playing basketball, and he occasionally shoots 3 pointers from half court like stephen curry."

 If your company is interesting in learning how to developed incredible Content / Lead Generation Marketing Strategies for your business and creating brand awareness through the different forms of social media channels. Reach out to me at [email protected] or you can click the button below to fill out a questionnaire form so i can better help you.