The Anatomy of a Healthy Marketing Strategy
Want to build a marketing strategy that's as strong and resilient as the human body?
There are three vital components of effective marketing… the skeleton, the muscles, and the nervous system.
Let’s break down all three.
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1. The Skeleton
Imagine a body without a skeleton… it's a shapeless blob, unable to stand, move, or function.
That's what your marketing is like without a solid foundation of content creation and outreach. You're missing the essential structure that supports all your other efforts.
Yet, that’s what most health entrepreneurs do. They focus all of their energy and efforts on providing a good service (which is great) and then wonder why they feel like it’s a constant game of feast and famine.
They forget that marketing isn’t a one and done activity. It’s something that needs to be tended to every single day.
Here’s the good news… it doesn’t need to be a lot of work. You just need to show up consistently.
Here’s how:
Show up daily, and watch your marketing flourish.
2. The Muscles
Imagine a body without muscles… it's weak, immobile, and unable to achieve its full potential.
That's what your marketing is like without the strength and power of long-form content.
Most people rely solely on their skeleton (short-form content) to do their heavy lifting and then wonder why they’re never able to consistently get leads.
It’s because they were trying to force their skeleton to do the work that their muscles should have been doing all along.
And by muscles… I’m talking about long-form content.
This is the strength and the power of your marketing strategy. This is where people really get to know you and see how you work.
Think… podcasts, YouTube, newsletters, blogs, webinars, or anything where someone gets to spend more than 60 seconds with you.
Here’s how:
In-depth content is the true strength of your marketing efforts.
3. The Nervous System
Imagine a body without a nervous system… it's unresponsive, disconnected, and unable to adapt to its environment.
That's what your marketing is like without the vital connections and feedback loops created by in-person events.
When I first moved to Austin, I started networking like a madman. I was attending everything that seemed even semi-relevant to the health industry.
It was insanely time-consuming, but since I was new to a city, it was one of the best decisions I ever made.
To this day, I still call upon those relationships in times of need with people that I connected with years ago.
In the words of Harvey Mackay, “Dig your well before you’re thirsty.”
I’m not recommending that you go to as many networking events as possible, but I am implying that you NEED a network.
Here’s how:
Step outside the digital world and build real-life connections.
Take home point…
- The bones = daily content and outreach.
- The muscle = monthly long-form content.
- The nervous system = quarterly in-person events.
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