Anatomy of a Blog Post

People have increasingly short attention spans, and the headline needs to grab a reader and convince them to stay on your site. In fact, 60% of readers don’t read past the headline.

The headline also presents an opportunity to increase your ranking on SERPs. The headline is one of the things Google will consider when determining ranking and should be keyword rich.

You should only have one single H1 tag as the headline.

Meta Description

The meta description is not part of the blog post exactly but it is short preview that users will read and decide if they want to click through to read more. The headline, URL, and meta description work together to convince searchers to click on a link to read the entire blog post, so you'll want to put thought into what to write for this piece of your blog post, too.

According to Hubspot, the ideal meta description length is under 155 characters.

Sub-Headers

Another on-page SEO element that can help improve your ranking, sub-headers help to break up the post and signal to Google what the post is about. This is another opportunity to utilize the keywords that your post is targeting.

Use H2 tag for all of your subheads.

Visuals and Multimedia

To help break up blog posts, use the addition of images, videos, audio recordings, and/or social media posts to re-engage the reader. This will keep readers engaged and provide more value.

CTA

Include a meaningful CTA at the end of your blog post. This gives the reader a clear indication of what you would like them to do next, it could link them to a product, collection, offer or another content piece.