Analyzing Sunshine Resort Data: Excel Dashboard Insights

In today's post, I will dive into a comprehensive Excel dashboard created to answer crucial questions about Sunshine Resort, a popular hotel and resort destination. This dashboard provides valuable insights into various aspects of the resort's operations, allowing for data-driven decision-making and improved customer experiences.

1.????? How many customers are in the hotel resort database?

The dashboard includes a simple customer count metric to answer this question, providing an up-to-date total number of customers in the resort's database.

Observation: The resort has 119,390 customers in its database.

2.????? What is the average length of stay for guests at Sunshine Resort for weekend and weekday nights?

The dashboard features an average length of stay calculator, segmented by weekend and weekday nights, helping resort managers understand guest preferences and occupancy patterns.

Observation: As can be seen, customers averagely on weekdays thrice and weekends once. There is a need to increase weekday stays by offering promotions to improve this.

3.????? What is the distribution of guests by country?

A visually appealing columns chart displays the distribution of guests by their respective countries of origin, allowing for targeted marketing efforts and cultural considerations. Here, it was noticed that most of the clientele are from Portugal.

4.????? What is the average ADR for guests booked through a corporate travel agent?

The Average Daily Rate (ADR) is calculated for guests who booked through corporate travel agents, helping the resort assess the effectiveness of this channel and pricing strategies.

Observation: Here, ADR for corporate travel agents is doing poorly and careful attention needs to be paid to this to increase the corporate clientele base.

5.????? Which months experience the highest number of bookings?

A monthly booking trend graph shows the busiest months, aiding staff scheduling and resource allocation.

Observation: August is the best month for booking, with January being the lowest.

6.????? Which room types are most frequently reserved by guests at Sunshine Resort?

A room type breakdown chart reveals the most popular accommodations among guests, allowing the resort to optimize room availability and pricing.

Observation: Room A was the most popular amongst guests, with room D coming a distant second. Further findings need to be made on why customers prefer room A to other rooms.

7.????? What are the preferred types of deposits usually made?

The dashboard displays deposit preferences, including percentages of cash, credit card, or other payment methods, aiding in financial planning and payment processing.

Observation: Customers preferred to pay at the front desk instead of booking online. There is a need to know why this is a preferred option by customers.

8.????? How many visitors are repeated guests?

A customer loyalty metric shows the number of repeat guests, allowing the resort to implement targeted loyalty programs and incentives.

Observation: Only 3% of the customers are repeated, which could be better and needs to be addressed.

Conclusion: The Excel dashboard for Sunshine Resort provides a powerful tool for resort management to gain insights into various operations. By addressing these fundamental questions, the resort can enhance guest experiences, optimize resource allocation, and make data-driven decisions contributing to its success and growth.

Further insight can be found in the attached picture.

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