Analyzing SEO Performance

Analyzing SEO Performance

Analyzing SEO performance is a key step in any small business SEO campaign. Without analysis, it’s impossible to know how your site and specific pages are performing in organic search engine results. Through analysis and reporting, you can understand what SEO techniques are working, identify potential issues with your website, and target the most effective tactics for achieving higher rankings and more organic traffic.

When analyzing your organic search performance, there are a few key metrics that can help you develop an understanding of how your website is performing in organic search:

• Traffic – Analyze the number of visitors coming from pay-per-click (PPC) sources versus organic sources. This will give you a good indication of whether or not your SEO efforts are leading to increased traffic from organic results.
• Positioning – Monitor how often your website appears in SERPs for relevant keyword phrases and track changes over time. This will also be useful for identifying potential issues with specific pages or sections of the website that may be preventing them from appearing as prominently as they should be in SERPs.
• Keyword Performance – Track which keyword phrases are driving the most visits to key areas on the site such as product or service pages, blog posts, etc., and modify content or optimize existing keywords to boost performance further.
• Conversions – Monitor conversion rates and compare behaviors after periods of enhanced optimization activity versus times when optimization was relatively low by using split must testing or other experimentation methods. This will show you how effective specific tactics were at increasing conversions from search engine traffic compared to PPC activity or other channels like social media marketing.

Conclusion

Before starting on any SEO strategy, it is important to set realistic goals and expectations. It takes time for any SEO strategy to yield organic rankings and substantial organic traffic growth. However, with well-documented goals and an understanding of the process involved in achieving them, your small business can take advantage of powerful SEO strategies to grow its online reach.

Additionally, it’s important to stay abreast of the latest algorithm updates as they are announced by Google. From time to time, Google releases algorithm updates that can affect your ranking in the search engine results pages (SERPs). Oftentimes these updates are focused on improving relevance and authority of content presented in SERPs, so make sure your content is kept up-to date and credible.

Finally, ask yourself what you want to achieve with your SEO efforts. This will help guide you towards choosing the right tactics for achieving their desired results. Whether it be increasing brand awareness or driving more organic traffic towards a website or e-store – focusing on specific outcomes will lead you to create better long-term strategies that yield better ROI outcomes for engaged businesses with successful SEO programs in place.

Andy Alagappan 832.677.4620, Data-driven inbound marketing (epromotionz.lpages.co)