Analyzing the 5 Best Ads & Their Key to Success

A masterfully created ad campaign can capture the audience’s attention and stay in their minds for years to come. But with the emergence of new streaming services and on-demand television, advertisements can now be skipped over after just a few seconds. Therefore, you need to know all the best practices to prevent people from clicking through mindlessly. It is important to start by looking at the best ads from the past years and analyzing what factors made them so memorable and successful.

Here are some examples of great ads and what makes them work on an emotional, intellectual and actionable level:?

Always: #LikeaGirl Ad Campaign?

Always leveled up their advertising strategies by sending a powerful message to girls packed with self-confidence and empowerment. #LikeaGirl was launched in 2014 and it targeted girls at a pivotal age at the time they begin to use deodorant and become grown women. Always' brand values women and wanted to change the insult of ‘you throw like a girl’ into an empowering statement for girls to hold onto.

The #LikeaGirl campaign allowed girls to engage with different empowering and powerful messages to help them realize that doing something #LikeaGirl is actually a good thing instead of a statement to be used negatively.

What Makes #LikeaGirl One of The Best Ad Campaigns?

Although this ad was released in 2014 and became viral during the 2015 Super Bowl, it has remained relevant today. It is one thing to simply sell women’s products and advertise the benefits of their deodorant and other services, but it is another to take it a step further and show how important it is for girls to foster self-confidence from a young age.?

Research on psychographics has proved that it is very compelling for customers to share similar values with the brands that they purchase from. Always created a masterful advertisement campaign that fostered brand loyalty with their customers by being open about what is important to them and allowing the customers to experience what it means to do something #LikeaGirl.

What Makes #LikeaGirl One of The Best Ad Campaigns?

Although this ad was released in 2014 and became viral during the 2015 Super Bowl, it has remained relevant today. It is one thing to simply sell women’s products and advertise the benefits of their deodorant and other services, but it is another to take it a step further and show how important it is for girls to foster self-confidence from a young age.?

Research on psychographics has proved that it is very compelling for customers to share similar values with the brands that they purchase from. Always created a masterful advertisement campaign that fostered brand loyalty with their customers by being open about what is important to them and allowing the customers to experience what it means to do something #LikeaGirl.

3 Factor Analysis on How the Ad Captures the Viewers:

1. Emotional Capture: The #LikeaGirl campaign acknowledges some of the obstacles that young women face when entering adulthood and appeals to their emotions during this vulnerable time.?
2. Intellectual Capture: Intellectually, it is a known issue in society that an insult to young boys is that they do something #LikeaGirl. That stereotype has slowly been broken down throughout time and this advertisement campaign helped accomplish this.?
3. Actionable Capture: Additionally, this campaign was successful because of its clear call to action. Customers understood the message that Always presented and they were called to action. Not only by buying the products, but also by initiating a change in their own lives to start doing things #LikeaGirl proudly.

Heinz: Ketchup Ad Campaign

Heinz is the number one ketchup company in the world and it maintains this status with the help of various advertising campaigns. Most importantly, Heinz wants its customers to trust their product by using the slogan “Grown, not made.” The company has faced some backlash about being unhealthy with high amounts of sugar in their products. To combat this, Heinz released many versions of advertisements that all portray a similar message conveying their focus on natural ingredients with no artificial preservatives.

Heinz depicts their product through advertisements as a unique and all-natural ketchup straight from the tomatoes they grow. This strategy was put in place to attract customers who want high-quality products and to reassure existing customers that the products are top of the line.

How Does Heinz Design Their Advertisements So Effectively?

The emphasis on the color red does two things. Firstly, it associates ketchup with the color red which is an eye-catching and powerful color that draws customers' attention to the advertisement. Second, the red color is associated with being hunger-inspiring and appetizing which further promotes the customers' interest in the product. Heinz then goes a step further and slices the ketchup bottle into slices that look like the real tomatoes used to go into the ketchup making the customers associate the ketchup with freshly cut tomatoes. This ad appeals to customers who care about the freshness and natural ingredients that go into their food.

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