Analyze your Digital marketing Performance by improving A(Square)BC Rule

Digital marketing services is one of the rapidly adopting technology in the innovation world.Starting a business with a global exposure has never been easy as this days with out Digital marketing .

With the increase use and input of technology globally,Digital Marketing has been more common and its input effectiveness increases rapidly with time.

Internet Marketing used well in all channels of electronic and electrical gadgets as the electronic media for marking or process of production ,services or brand.

Internet Marketing also help over or innovation crosscutting practices and process to structure,organize and encourage it.

Everyone knows what is Digital marketing and what is the use of it?

Here ,I am going to give you light on A(Square)BC rules to improve your digital marketing strategy.

Digital marketing apply on these factors Search Engine Optimization,Search Engine Marketing, Social Media Marketing,Email Marketing ,Affiliate Marketing and Mobile Marketing on your website ,products or services.

When you start a business and you have to ensure that the site is working efficient and it delivers results then one can use google analytics where the A(Square)BC rules gets on.

Once you set up google analytic on your website or pages,or ads , you will have access to an abundance of value about your sites.

Digital Marketer should need both creative Skills and analytics Skills

A(square)BC means

A-------> Audience

A-------> Acquisition

B--------> Behavior

C---------> Conversion

Audience Insights

The Audience Section provides a lot of information about the people who visit your website in Demographic and interest factor.

• Demographic: Customer Age ,Gender
• Interest: Page view, Bounce rate

With this Audience Insights you can improve your landing page you also get the input that which demographic customer are visited in your website.Overall say Optimize your First Impression as Best Impression.

Acquisition Insights

The acquisition Insights input express if your moiled your audience .how your audience visit your site.It can be analyzed by

• Direct : you get the traffic directly login your site.
• Referral : You can analyze whether you get the traffic from different sites Social bookmarking.
• Social Media: you and find whether you are getting traffic from social media site.

Acquisition Insight information is especially useful to analyze which of your marketing strategy more effective.For example: If you're finding that ,most of your user are landed on your page from social media then you can double your ads creativity with more catchy content to get more user/traffic.

Behavior Insights

Behavior Insights shows you about the visitor way of behavior on your website.Which page is most popular ,which page get more views ,which page gets more bounce rate ,how many mints visitor stay in your page,from your website where they are moving.

Here,you can analyze and improve your page appearances,content and bounce rate

Note:Bounce rate should not exceed more than 65%

Conversion Insights

A conversion takes place when a visitor to your site takes an action you care about and “converts” to a customer.

Here ,you can track your goal which you set early.this information helps you to get you ROI.

I believe that I have through short light on how to improve your Digital Marketing strategy by analyzing A(Square)BC well .

Please comment to improve.Feedback is always welcome

By

Jyothish S Nair