Analyze this: Useful ESN analytics
I have written about Enterprise Social Networks (ESNs) and metrics. This post combines the two to discuss which metrics are helpful in managing an ESN.
My colleague, Lee Romero, wrote a series of posts about Community of Practice Metrics and Membership?in November, 2008. Here are more recent comments from him about how to report metrics for ESNs:
Here are my views. The following analytics can be used to take action based on what the numbers indicate, track and communicate?progress against goals, persuade others, answer typical questions, and refute baseless assertions.
1. Members: Number of members, percentage of population, rate of increase in membership – total and by organization, location, level, and other demographics (both raw numbers and percentages)
2. Participation: percentage of population which is a member of at least one group and has notifications turned on for that group
3. Posts: Number of posts, posters, frequency of posts, average time between posts, number/percentage of each type of post (share, query, praise), number/percentage of praisers
4. Replies: Average time to reply, average number of replies, number/percentage of answered and unanswered queries, number/percentage (of posts) of likes, number/percentage of likers
5. Views: Thread views of all kinds (web, mobile, email), number/percentage of each kind
6. Users: Individual dashboards and overall leader board: To help recognize and encourage participation, it’s helpful to prominently post leader boards. These should allow filtering people by attributes such as organization, location, and level, including those with the most:
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7. Groups: Individual dashboards and overall leader board
8. Topics/tags: Individual dashboards and overall leader board for the network, each group, and each user
9. Wins: Number/percentage (of total posts) of success stories shared to a wins group, number/percentage (of total members) of unique sharers - includes testimonials by members on the value of ESN participation, stories about the usefulness of the ESN, and posts and replies thanking other members
10. Value: Correlate desired behaviors with desirable results, e.g., active users are more likely to be promoted, businesses with active groups have better financial results, leaders who participate regularly have lower employee turnover rates, etc.
Also see:
Which metrics have you found to be useful for an ESN? What actions do you take based on analytics?
collaboration expert, CIO, mathematician, university teacher
9 年Wow! An exhaustive list! I believe the number of metrics would depend on the size of the organization and on the time and money the can afford to spend on managing their ESN. What do you think about smaller organizations (such a couple hundred people)? Can they have a successful ESN of their own at all?
Knowledge Management Author, Speaker, and Community Leader
9 年Laurence Lock Lee asked, "If you could only pick 5, which ones would they be?" My answer: 1. Participation: percentage of population which is a member of at least one group and has notifications turned on for that group 2. Group health: percentage of groups which are not redundant with other groups, have at least one post to the group per week, have posts by more than two different people, have no questions left unanswered after 24 hours, and have at least 100 members and are growing 3. Posts: Number of posts, number/percentage of unique posters 4. Replies: Average time to reply, average number of replies, number/percentage of answered and unanswered queries 5. Wins: Number of success stories posted to a wins group