Analytics, without the hype.

Analytics has been a recognized field since the 1960s.  The foundation, statistics, has been around for millennia.  Remember when 10 MB was big, really big?  Data has always been "big".  Ignore the hype about what the industry press says everyone else is doing.  Start by identifying 3-5 pain point and unkowns in your enterprise and brain storm on what information or insight would address the issue.  Now, hire or rent a data wrangler to source and tame the data and a data scientist to select or develop appropriate algorithms and analyses.   Incrementally execute analyses and integrate the results into hominid and machine decision making.  Lather, rinse, repeat.

For a fuller, pragmatic overview of analytics please see my recent conference presentation: https://abctech.ca/uploads/files/Creativity%20and%20Innovation/Conference/Workshop%20Presentations/6.%20Analytics%20Introduction%20-%20D.G.%20Humphrey%20Associates.pdf