Analytics as a Source of Business Innovation

How does analytics affect competitive advantage?

At MIT Sloan Management Review, our 2017 Data & Analytics Report finds that the percentage of companies deriving competitive advantage from analytics increased for the first time in four years.

Other findings this year?

• Innovation from analytics is surging. Strong analytics capabilities help organizations innovate not only in existing operations but also in new processes, products, services, and entire business models.
• Data governance enables data sharing which then enables innovation. Companies that share data internally get more value from their analytics initiatives. Organizations that are the most innovative with analytics are more likely to share data beyond their company boundaries.
• Smart machines can create opportunity. The most analytically mature organizations use build off analytics to augment human skills and to take on time-consuming tasks, freeing managers to spend more time on strategic issues.

For full details, see our report Analytics as a Source of Innovation at MIT Sloan Management Review.