Analytics

Analytics is a field of computer science that uses math, statistics, and machine learning to find meaningful patterns in data. Analytics – or data analytics – involves sifting through massive data sets to discover, interpret, and share new insights and knowledge.

Why use analytics?

Data analytics helps companies evaluate their competitors' performance, price points, marketing methods, social media reach, and more. Business leaders can make informed decisions to ensure they're taking the proper, proactive steps to remain at the top of their niche.

what is an analytics job?

A data analyst is a lot more than a number cruncher. Analysts review data and determine how to solve problems using that data, and learn critical insights about a business's customers and boost profits. Analysts also communicate this information with key stakeholders, including company leadershi