Analytics for Product People

What is product analytics? Product analytics is the process of analyzing how users engage with your product. It involves collecting data, tracking user actions and product metrics, and uncovering insights that will inform your prioritization decisions. The folks at Aha! explain how analytics can help eliminate guesswork by giving you data-driven reference points to guide decision-making. (via Aha! )

7 Essential product management analytics tools for product-led growth. Product management is a data-driven profession – understanding every aspect of the product lies at the heart of creating workflows that produce something meaningful for the end user. To achieve this, you need an entire arsenal of data analytics at your disposal, daily. If you are just starting out, the list of product management analytics tools Elena Doynova shares will help you navigate the sea of offerings. And if you are a seasoned PM, you might just stumble upon a hidden gem you never knew existed. (via SessionStack )?

Product analytics for product managers. Product analytics is an essential part of product management. It helps product managers to understand the product performance and to identify areas of improvement. Richa Upadhyay discusses what product analytics is, the benefits of product analytics, types of product analytics, and the best tools and services available for product analytics.

Data analysis for product managers. As a product manager, having a strong understanding of data analysis is essential to making informed decisions and driving the success of your product. Product data analysis can help you identify the root cause of product problems, find potential areas for improvement, and validate solutions to a customer or business problem. Troy Zhao dives into the data analysis workflow and how to approach common product data analysis problems in the real world. With this data analysis mindset, you can successfully leverage data to drive your product success. (via UX Collective )?

Application analytics guide for product managers. Application analytics is the process of collecting and analyzing product usage data to inform product development. The team at Userpilot explain how application analytics can help your product team extract insights and build product experiences that deliver more value and delight to customers. (Via Userpilot )?

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Product Management News: Week of November 6, 2023

When you sunset a product, provide customers a place to go. Intuit announced that it is shutting down the budgeting app Mint and pushing customers to its other service, Credit Karma. The two apps share a similar collection of features, but when Mint officially goes away on January 1st, 2024 it’s not clear whether Credit Karma will get the budgeting features that Mint is known for. Intuit may have made this move to avoid maintaining products that did roughly the same thing. And if they choose not to add budgeting features to Credit Karma, that could be a sign of how widely those features were (or weren’t) used.

YouTube has everyone frantically deleting their ad blockers. Following YouTube’s global crackdown on ad blockers, users are uninstalling the programs or searching for ones that YouTube can’t identify. The company started restricting ad blockers earlier this year as a “small experiment.” It later confirmed to The Verge that it’s expanding the initiative, hoping to motivate users to watch ads or cough up $14 monthly for YouTube Premium. Guess this is a sign that people would rather watch an ad here and there rather than subscribing to watch funny cat videos.

Is your organization looking for “CS without the BS”? If so, check out a new customer support tool called Plain. The modern customer service tool integrates with tools like Slack and allows you to embed bug reports directly into your product. It also will integrate real customer data into specific support issues.

Is your team missing out on information shared in remote meetings? You should try Groupthink, the latest tool that uses AI to join a meeting, take notes and share a summary - even if you didn’t attend. Pretty soon, the only attendees in meetings will be a bunch of AI bots waiting for someone to say something. Makes you wonder if most meetings are really necessary…