Analyst Relations 101: How to Influence the Influencers

If your target customers are enterprise-scale companies, being recommended by industry analysts will put you on the map. However, earning recognition from those influential analysts is no small feat. In fact, there is a whole discipline dedicated to it: Analyst Relations. ??

AR is a field that requires empathy, artistry, and skill to be effective. So how does an early-stage team get started? We got the lowdown from a seasoned pro: Druva ’s Senior Director of Global Corporate Communications, Sandra Henkel-Rousseau . ?

Henkel-Rousseau’s overarching pieces of advice were to: 1. Look at your analysts as people who want to be told compelling stories; and 2. Think outside the box.?For the complete crash course, read the full post. ?

?? [4 UNREAD] In the News

• Gartner released its 2024 IT Spending Forecast, predicting that IT spending will grow 8% worldwide in 2024, driven most significantly by growth in software spending.
• “This initiative is poised to be a cornerstone in enhancing the security fabric of the open-source software community," says Jim Zemlin , executive director of the The Linux Foundation , as BastionZero (acquired by Cloudflare) ’s OpenPubkey is now a Linux Foundation open-source project and being integrated by Docker.
• After receiving the highest scores possible in 12 criteria, Alation has been named a Leader in The Forrester Wave?: Data Governance Solutions, Q3 2023.
• The 2023 Cybersecurity Breakthrough Awards are out, with Calamu bringing home Security Innovation of the Year, Appdome earning Application Security Platform of the Year, and Cequence Security recognized as a Cybersecurity Leader.?

?? Add to Your Queue

DTC investor Yair Snir went on the INVESTigation by ThinkUp podcast to talk about his investment career and the investments he makes at Dell Technologies Capital.

Summer may be over, but the vacation rental business isn’t resting. Aidaptive ’s Braeden Flaherty and Evan Dolgow join Adam Norko and Scott Fasano on The Art of Hospitality Podcast to discuss how AI is affecting competition for direct bookings.

Branden Wood of Tetrate went on the Federal Tech Podcast to answer the question, “Can service mesh address federal challenges?”

?? Good Reads

• Netskope published its Cloud and Threat Report: Top Adversary Tactics and Techniques, it found spearfishing links and attachments have been the most popular techniques for initial access so far in 2023.

• How Python manifest files can be used to manage dependencies, by Endor Labs ’ Naresh Devasani .

?? RSVP: “yes”

Nasuni CloudBound ‘23 | November 1-2 | Virtual?

Nasuni ’s virtual conference provides IT leaders with everything they need on their journey to move their legacy architecture to hybrid cloud infrastructure. Attend compelling, interactive sessions with Nasuni leaders and special guests to achieve cyber resiliency, data security, scalability, and performance at the edge.?

???In the field

Talking AI in the courtyard

We teamed up with Amazon Web Services (AWS) and Zendesk during #NYCTechWeek to host a happy hour and panel, “Leveraging AI for Sales & Support, From Startups to Enterprise” at the Arlo Soho Courtyard in NYC.

Panelists Arjun Prakash of Distyl.ai, Kristen Durham of Zendesk , and Masha Titova of GoCharlie.ai discussed AI topics; many thanks to our speakers and attendees for a great event.

??Hit Replay

A roundtable of cancer research and care revolutionaries

Chaim Linhart , CTO of Ibex Medical Analytics , participated alongside Alexandra Eavis of EMIS Group and Belong.Life 's Irad Deutsch on a panel hosted by Health Tech World , focused on innovative technologies that are improving patient outcomes.

Congrats, you made it to the end! For that, you deserve an ???

The DTC newsletter is edited by Haley Carroll.

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