Analysis of the Top 10 Global B2B Cross border E-commerce Platforms (Part 1)

Source: overseadia

What is cross-border e-commerce B2B? In a broad sense, cross-border e-commerce B2B refers to internet-based business to business cross-border trade activities, that is, "Internet plus traditional international trade"; From a narrow perspective, cross-border e-commerce B2B refers to cross-border trade activities between enterprises based on e-commerce information platforms or trading platforms. The cross-border e-commerce B2B we usually talk about usually uses this narrow concept.

There is a significant difference between the concepts of B2B and B2C, as B2C focuses on the end customers and focuses on the business behavior of individual customers. The focus of B2B is on trade between enterprises. Different target groups mean different marketing strategies, focus points, and how to choose platforms.

The B2B model is currently the largest, most operational, and most successful e-commerce model. Sellers can provide customers with excellent services, exclusive products, low-priced products, and good delivery services through B2B platforms, thereby maintaining good relationships and gaining loyalty. The B2B platform can connect suppliers and buyers from around the world, making it easier for both parties to trade products.

In this article, Haihaiyi has compiled several of the most popular well-known B2B platforms in the world, as well as platform information such as advantages, costs, and entry conditions, to help you have more reference when choosing B2B platforms.

1、 Amazon Business Purchase by Amazon Enterprise

Amazon Business is a one-stop commercial procurement site for corporate and institutional buyers, focusing on providing one-stop solutions for enterprise long tail procurement. It can help you reach a large number of high-quality corporate and institutional buyers while reaching personal end consumers.

Applicable region:

Amazon Business covers major e-commerce countries around the world and has nine major websites worldwide: India, Spain, Japan, Germany, France, Italy, the United Kingdom, Canada, and the United States, helping to reach millions of high-quality corporate and institutional buyers worldwide.

Platform advantages:

1. Four major vertical enterprise customers with unlimited business opportunities:

Amazon Business is rapidly increasing its corporate customers, covering medical institutions, educational institutions, government agencies, and commercial enterprises according to the industry attributes of buyers. The diverse procurement needs of these enterprises and institutional buyers provide rich business opportunities for sellers in different fields.

2. Five key categories, highly related commercial procurement:

The Amazon Business China Seller Recruitment Project connects high-quality Chinese products with global high-quality corporate and institutional buyers, providing you with comprehensive professional services, long-term support, assistance, consultation, and efficient user engagement. The following business related sub categories are the key needs of corporate and institutional buyers.

Platform support:

1. More opportunities: One account operating both B2B and B2C tracks for a longer period of time: providing up to 3 years of continuous account support. 2. More timely sharing: regularly sharing category trends, product analysis, and buyer insights. More detailed support: senior operations managers providing 1:1 refined account consultations. 3. More resources: exclusive Meihuan Day B-end functions, projects Event resources (tiered commission, enterprise pricing, online inquiry, online bidding, wholesale mall, selected promotions in Asia, value-added tax calculation services, etc.), and priority access to more new tools

2、 Alibaba International Station

Alibaba International Station is a leading global B2B cross-border e-commerce platform with massive business opportunities within reach

Hot selling categories: consumer electronics, beauty and personal care, household goods, clothing and jewelry, etc

Target audience: small and medium-sized overseas merchants, large purchasers

Platform advantages:

1. The platform system is complete, and the business status of the store is clear at a glance, allowing for timely adjustment of promotion strategies

2. More than 150 million registered members, 26 million active overseas buyers, 5900+product categories, large platforms, and more guarantees

3. More than 400000 inquiries and orders per day, with users covering 200 countries and regions, high traffic, and simple transactions

4. Credit guarantee service: transaction guarantee, buy and sell with confidence, and solve the trust problem in cross-border trade with "Alipay"

Platform logistics:

Convenient and fast, with global freight connections, sea, land, and air logistics layout services, and a 7-day dedicated line between China and the United States

3、 TradeKey

TradeKey was established in 2006, headquartered in Riyadh, Saudi Arabia, with an operations center in Karachi, Pakistan. A branch was established in Shanghai in 2011 and Guangzhou in 2012. It has a database of over 9 million registered users, including importers, exporters, manufacturers, and traders from over 240 countries. It is the world's leading and fastest-growing online B2B market platform, Committed to helping the world conduct business and trade more intelligently.

Platform advantages:

1. Currently the largest B2B platform in the Middle East

2. Ranking in the top 5 globally in the B2B industry

3. Google webpage rating PR value is: 7

4. More than 10 million monthly average visits

5. More than 30 million page views per month

6. Monthly addition of over 100000 registered members

4、 B2Brazil

B2Brazil is the largest online B2B trading market in Latin America, based in Brazil and utilizing B2Argentina and B2USA to expand its business throughout the Americas. It has established sales and strategic partnerships in China. The platform currently has 190000 registered company members and 5 million visitors from over 200 countries, with 650000 monthly intentions posted to members. Driven by the market-oriented online B2B market, B2Brazil provides comprehensive commercial trade lifecycle solutions for small and medium-sized enterprises.

B2Brazil's online services can promote products and services, match buyers and sellers, and facilitate negotiations. Its offline services include guiding foreign trade, settling transactions, and obtaining export certification services for finance, logistics, customs, food, beauty, medicine, and other categories.

Platform advantages:

1. Leading B2B Market: The largest online B2B trading market in Latin America, focusing on small and medium-sized enterprises.

2. Based in Brazil, traveling globally: Based in Brazil, utilizing B2Argentina and B2USA to expand business throughout the Americas, utilizing the Miami office to develop partnerships in the United States, and establishing sales and strategic partnerships in China.

3. The number of members continues to grow: over the past four years, the number of members has increased at a rate of 200% annually.

4. An experienced management team has established negotiated partnerships with traders, government agencies, associations, and companies.

5. A complete trade solution for small and medium-sized enterprises: providing complete online and offline foreign trade services, so that customers can choose specific services or our complete solution.

6. Add new solutions: Continuous technological innovation ultimately provides a transformative trade lifecycle platform, with flexible models that can meet the needs of the market and our partners.

Platform services:

Online: Internationalization research and analysis for your company; Planning and market research; Intelligence and competitive strategies; Conduct trade promotion and potential buyer search in target markets - negotiate all opportunities generated through online and offline services.

Offline: Digital market analysis- Digital marketing activities; Send marketing emails to the email addresses of millions of buyers through the official database; Promote on the homepage of the official website; Develop exclusive landing pages in different languages to generate new business opportunities.

Entry threshold:

1. Suppliers with legal business licenses registered in mainland China or Hong Kong (the business scope of the license must be related to the business category)&(Information on corporate accounts of registered enterprises in mainland China)

2. The product meets local export and import requirements