ANALYSIS OF GOOGLE SEPTEMBER 2019 ALGORITHM UPDATE (WHAT CHANGED?)
John Lincoln
CEO @ Ignite Visibility - On a mission to help others through digital marketing and use profits to reinvest in client success, employee success and the community.
Notice anything different about your search rankings?
You have Google to thank for that following the Google September 2019 algorithm update.
The search giant recently announced the roll-out of yet another broad core algorithm update, and as usual, details are few and far between.
Here’s what we know so far.
What is the Google September 2019 Core Update?
In typical broad core fashion, Google did confirm the update but offered few details on what, specifically, has changed.
Essentially, a broad core update happens when Google tweaks its algorithm in order to return more relevant search results to its users.
And though they advertise the update as normal, we’re seeing an average of a 20% drop in traffic for those sites affected by the September 2019 update.
As far as rankings recovery, Google has simply reaffirmed its previous statements about broad core updates: they’re normal, they’re not targeting any one thing specifically, rather it’s an update to the algorithm as a whole. And the best way to ensure your site isn’t negatively affected is to continue to produce quality content.
Without more specific guidance from Google, marketers are left to their own devices to try and decipher why some sites are being hit hard by the Google September 2019 Core update.
Here’s my take.
Google may be refining the terms websites are ranking for.
Looking at the incoming reports, it appears that many pages are losing ranking on keywords – longtail keywords, specifically.
In many cases, there was no change in ranking position for top terms. Instead, it impacted long-tail terms or terms that did not really fit with the page. It appears the algorithm tightened up the terms and refined them to better match search intent.
Interestingly, it appears that keyword ranking stayed the same for positions 1 through 3 and 4 through 10, but dropped for longer-tail positions. In fact, we’ve been seeing cases where keywords ranking on page 1 actually increased in position, while total keywords decreased.
You can see an example of this here:
Read the full article on Ignite
https://ignitevisibility.com/google-september-2019-algorithm-update/
Results-Oriented Digital Marketing | Building Brands Online
7 个月John, thanks for sharing!
Digital Marketer Helping You Make More Money Online | Second Day Job: Working TV/Film/Theater Actor
2 年This is super insightful?John. thanks for sharing!
Ad agency | graphic designer | audio video production | marketing videos | e-learning | animator
4 年Love the insights John.
Home Service Lead Generation: Own Your Marketing
4 年Thanks for sharing your thoughts! I appreciate the analysis.
I write long-form guides for marketing & MarTech companies ?? | Words on GetResponse, Jeff Bullas, etc. | ?? copywritersnow.com
4 年Thanks for the insightful article John. In a way, improving results for long-tail keywords is a plus for the user. It's common to see some pages rank for a long-tail keyword just because they're on authoritative websites and have acquired authority over time. However, these pages don't always provide considerable content about the long-tail keyword. Usually, these pages were created for a head keyword. It makes sense to have pages rank when they meet the searcher's intent for a long-tail keyword, and not only because of their high page authority.