Analyse with Lisa - Ep.: 45 | Top 4 challenges I face when implementing lead scoring

I was recently working on setting up Lead Scoring in a HubSpot portal for a client, and I noticed that the challenges I run into are pretty consistent:

1. Data quality issues

2. Figuring out the right criteria

3. Lack of dynamism

4. Biases

I dive into these issues more in the video.

Do any of these sound familiar to you?

P.S. Watch until the end for a solution.

#hubspot #sales #leadscoring #marketing