Analyse with Lisa - Ep. 41 | Lead Scoring in Marketing Hub - What we know so far

Have you heard about the new Lead Scoring in HubSpot's Marketing Hub?

Currently in private beta, this feature introduces a dedicated space for setting up scoring, moving beyond just the property view.

It now distinguishes between implicit and explicit criteria and has eliminated negative scores.

By the Inbound in September, we can look forward to new features, including AI Assisted Fit Scoring, which is an excellent addition to Thalox's AI Powered Engagement Score, and Score Insights, which tracks the evolution of a contact's score.

This update is expected to be one of the major enhancements to the Marketing Hub this year.

Did you explore it already?

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