Analyse with Lisa - Ep. 33 | Engagement-based Email Marketing

Are you truly implementing engagement-focused email marketing?

Despite newer marketing methods like social media and push notifications, email marketing remains potent. Welcome emails have a 50% open rate, while transactional ones hit 80%-85%. Marketers adapt, and if your emails aren't cutting it, try engagement-based email marketing.

In this week's AWL episode, I discussed the strategy of engagement-based email marketing, its key components, and how you can utilize it to surpass mere opens and clicks in your campaigns.

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Interested to learn more? Visit our blog post about engagement-based email marketing strategies: https://bit.ly/3TEuJVC