The Analogy Project #7: From baguettes to beers and beyond
Jonathan Henault
Head of Brand and Content @ Kentico. Remember, marketing isn’t exactly life or death—we’re not surgeons.
Ah, moving. The mere thought is enough to make anyone break into a sweat. Whether it’s relocating from one country to another or just upgrading to a bigger flat, moving is one of life’s most universal headaches. Yet, once the dust settles and the boxes are unpacked, you realize it was all worth it. This is exactly what it feels like when you migrate to Xperience by Kentico.???
Allow me to unpack (pun intended) this analogy, based on my own adventures.?
Migration: Leaving the old behind and embracing the new?
A few years ago, I packed my bags and left France for the Czech Republic. It wasn’t just a holiday; but a full-on relocation. I left behind my comfortable baguette-and-beret lifestyle for a new culture, new language, and yes, new beer preferences.?
At first, the transition was, shall we say, an adjustment. I missed my favorite boulangerie, the charming local wine shop, and the bistro owner who never blinked when I ordered dessert before dinner. (Apparently, that’s not quite a thing in the Czech Republic.) But once I started to find new places to frequent, the challenges began in earnest.?
Should I offer the double-cheek-kiss, the triple, or just a handshake when greeting friends? And let’s not even start on the language—a minefield of grammar rules and diacritical marks that felt like they were mocking me. It was overwhelming at times. With all this chaos swirling around, how was I supposed to find my rhythm, let alone thrive??
But you know what? I did.?
Now, I’ve got favorite spots for sipping wine and ordering dessert whenever I want, unapologetically. The language, though still prone to the occasional head-scratch, is becoming a trusty companion. Those cultural quirks? Second nature. And my community here feels like home. Every time I walk into the local beer garden, it’s like being greeted by old friends (which often includes the beer). To my own surprise, I’ve not only settled in but started to wonder why I didn’t make this leap sooner.?
Migrating solutions is exactly like that: you're leaving behind familiar systems and workflows—those you’ve mastered and built muscle memory around—for uncharted territory. At first, it’s disorienting. You’re fumbling with a new CMS, wondering why everything feels harder, and even mourning the tools you once complained about.?
But here’s the key: with Xperience by Kentico, that initial chaos quickly transforms into empowerment. Built with marketers in mind, the platform is intuitive, putting you in complete control and allowing you to bring content to market faster, across all channels. Once you’ve unlocked its potential, you’ll find yourself accomplishing tasks more efficiently and with greater impact. You’ll be flying, and your customers will notice.?
Plus, with Xperience by Kentico’s Migration Toolkits, it’s like hiring a world-class moving company. They don’t just handle the heavy lifting—they unpack, organize, and even leave a bottle of champagne on the counter to celebrate your arrival.??
I’m willing to bet that, much sooner than you’d imagine possible, you’ll be asking, “Why didn’t we make this move sooner?”?
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Upgrade: From a cozy flat to dream apartment?
Back when I first relocated, I moved into a cozy flat in Prague. It wasn’t perfect—creaky floors, a temperamental heater, and outdated fixtures—but it felt like home. I made it work, patching things up here and there and ignoring the little annoyances.?
But then life started to change. One became two, and suddenly, that cozy flat felt smaller. When we became three, it became clear we needed more space—an apartment that fit the way our lives had evolved. It wasn’t just about moving; it was about upgrading to a home where we all could thrive.?
That’s when we made the leap to a bright, spacious new home. It wasn’t without effort: packing up all our belongings, saying goodbye to the quirks of the old place, and adjusting to a new layout. But once we settled in, it was transformational. We had room to breathe—modern amenities, warmer evenings, faster Wi-Fi (a lifesaver during midnight streaming marathons with a newborn), and a layout that just worked better. Every morning, I still look out at the view and wonder why we didn’t move sooner.?
Migrating to Xperience by Kentico is just like that. Upgrading from Kentico Xperience 13 might feel daunting at first—packing up your content, learning new workflows, and saying goodbye to the familiarity of the old platform. But once you’re there, the benefits speak for themselves.??
The modern architecture is designed with the future of your business in mind, offering scalability, flexibility, and all the built-in tools plus extensibility necessary to support your growth and evolution. It’s built to adapt to new challenges, ensuring that your platform will grow alongside your business.?
Upgrading to Xperience by Kentico more than just a migration. It’s an investment in a solution that lets you grow and thrive. And once you’ve made the leap, you’ll find yourself looking forward to new possibilities, eager to see what each day brings.?
Why the move is worth it?
Looking back, I’m so grateful I made the leap. Whether it was crossing borders or upgrading to a new living space, every move brought fresh opportunities and a better quality of life. The same holds true for your website. Whether you’re migrating from another platform or upgrading to Xperience by Kentico, the future looks much brighter on the other side.?
So, what are you waiting for? Pack your digital bags, because your new digital home is waiting for you. And trust me, just like beer tastes better in Prague, your digital experience will be exponentially better with Xperience by Kentico.?
Pivo, prosim. Cheers to fresh starts and exciting new possibilities!?
Itchy feet? Discover the common challenges and best practices of migrating your website, with expert advice from migration gurus, and explore our CMS migration checklist to ensure you get off to a great start!?
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Spot on, Jonathan Henault!?