The AMYGDALA LINK #6
This is a list of the various things that have caught my attention over the past couple of weeks or so looking at:
- how we weird humans behave
- how digital platforms are adapting
- creative work that cuts through my newsfeeds of cats
- opinion pieces that I think actually have an interesting opinion.
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/BEHAVIOURS
WARC’s analysis of the 2017 Creative Effectiveness Awards found that video in all formats was integral to effective campaigns, with the trend reflecting a growing range of options for marketers as video consumption increases across screens.
Television remained highly effective for bigger budget campaigns – and social media was the most used channel overall – but online video and TV were the most used lead media among the 28 shortlisted entries.https://goo.gl/sppZhz
What is the corporate culture at your favourite brand, and more importantly what’s the propaganda they push internally? Check out the culture decks from top organisations
Social Media now takes up 30% of online time, now spending 2h15m on average on social networks and messaging
/PLATFORMS
New Facebook data: Instagram Stories is popular - with more than 250 million daily users, and over 50% of businesses on Instagram produced an Instagram story. Users are also spending more time on Instagram. Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day. https://goo.gl/rp1Uq5
Influencers are making more work on Instagram than Snapchat its more measurable. https://goo.gl/PLJgsC
YouTube activity seems to be back up post Brand Safety issues with 10% rise in adspend. https://goo.gl/p5uM2d
Here’s a collection of a bunch of startups pitch decks to get early round investment. Some great thinking with terrible slide design. https://goo.gl/1r2ArP
It’s also been revealed that Facebook can reach more people in the UK & US than Census data says there are… trustworthy all this data from Facebook isn’t it? https://goo.gl/JjSAHe
And you can now buy in-stream during those longer form videos. The new ad norm is coming. People hate pre https://goo.gl/V1g7sL
Share directly within YouTube app on Share Tab. WTF has this taken so long? https://goo.gl/8RvtHs
Facebook acquired software that lets you add or remove objects from video. What does this mean for advertsing? Or Brand safety? https://goo.gl/9VUzW6
How programmatic targeting truly won the campaign for Trump, you've seen the headlines before, check it out.
Whilst Twitter have said they are on a mission to ‘simplify and differentiate’ against Google and Facebook - without describing how
NBC’s Snap show hits 29m unique users in a month
Read and listen to the improvements the machine learning team at Apple have made on Siri - iOS11 is gonna be good!
Google chrome is stopping videos that autoplay with sound on. Thank god. Finally.
/CREATIVE
WARC announced their Global Social Strategy winners and we’re very proud to see BBH LIVE awarded a Gold for our work for KFC Dirty Louisiana - our infamous ‘Figgy’ Clean Eating campaign. Read all the entries here.
Check out your spotify stats visualised with Spotify.me - looks like it was actually created to entice marketers to use spotify as a comms platform
Let this NYC street artist brighten up your day
If you haven’t seen the short film about a heart then check this out now
Snap launch Crowd Surf service which seamlessly stitches together local event footage from different users into one clip
/OPINION
I spoke at Social Media Week on how ‘Media is killing Social Media”. Check out the deck here https://goo.gl/jt74ND
There are no rules and one marketer's best practise is another's idiocy. Mark Ritson on how marketing is pulling itself apart and why we should be saying “it depends” more.
We need more alternatives to Facebook. Why having all our eggs in one basket is ruining everything.