#AmplitudeMadeEasy

I've been in the digital analytics space for over twenty years now. And during that time, I have seen more organizations struggle to be successful with digital analytics than I have seen be successful. While many of the barriers to success are related to people, process, and change management, I am surprised how often digital analytics tools get in the way of success.

While there are vendors who will tell you that the right tool will change everything, that is often just a sales pitch. I look at things slightly differently. I think of digital analytics tools like a waiter/waitress in a restaurant. It's the last mile between you and the kitchen - between you making a request and that request being fulfilled so you get value. When I am in a restaurant, I either want an amazing waiter/waitress who can anticipate my needs and make the experience more enjoyable or waiter/waitress that I barely notice! A good waiter/waitress intuitively knows when you are ready to order, makes sure your food arrives in a timely manner, makes sure drinks are filled, and brings the check at the right time. In a matter of speaking, great or good waiters/waitresses fade into the background so you can enjoy your meal. But we have all had those situations where poor service detracts from your dining experience. You have to wait too long to order, or your food never comes until you pester the server, or you have to wave down the server to get your check.

When it comes to digital analytics, too many analytics tools are like these bad waiters/waitresses who actually make it difficult to get to the value you want. Some digital analytics tools have interfaces that force users to become experts in the tool before they can get value. These tools often require data consumers to submit requests for help from a team of subject matter experts (SME) instead of enabling quick, easy data self-service. Other tools have so many different interfaces, each with different numbers (yes - I am looking at you GA4!) that no one is sure which data is correct.

At Amplitude, we have always done our best to balance having an easy to use interface, with the power needed to answer tough product, marketing, and experience analytics questions. But since we all use our own product ourselves, we empathize with our customers and continuously ask ourselves if we can do better. Amplitude has always prided itself on being a change agent and part of a new generation of digital analytics tools. We like to push the boundaries of what we think is possible and we continuously evaluate changes in the industry and adapt to those changes. Some recent examples of this was our launching of warehouse native analytics and cutting-edge AI features. We are even fine with admitting when stances we have taken in the past may no longer be the case. All of these things are what we tell our customers to do every day to build better products, so we better do it ourselves!

With all of the preceding in mind, I am super-excited to announce a slew of new Amplitude updates that we are calling #AmplitudeMadeEasy. Our product team has spent months talking to customers to understand what we could do to redesign Amplitude to make it easier. How can we be like a waiter/waitress that either anticipates your needs or just gets out of the way to let you enjoy your analytics tool experience?

Here is a list of some of the things we are releasing today as part of #AmplitudeMadeEasy

• Easier Coding - We know that coding/tagging websites and mobile apps is difficult and time consuming. We have added more to our SDKs out of the box so you can start getting insights with literally one line of code added to your site/app.
• Autocapture - Yes, it's possible that hell has frozen over because Amplitude - a long detractor from the autocapture movement - has decided to dip its toe in the waters of autocapture. While we are still bigger proponents of prescriptive tracking, we recognize that there are situations in which development resources are unavailable and providing ways to visually tag website/app events can be advantageous. We believe that a hybrid approach can be used to start with autocapture and then identify the most valuable items than can be done later with precision tracking.
• Ask Amplitude AI - We are big believers in the power of generative AI and have now beefed up our Ask Amplitude functionality to the point where users can simply ask questions of their Amplitude data and Ask Amplitude will answer the questions they have with the appropriate charts and data. Our conversational generative Ai uses an interface similar to Perplexity in which you can ask a question and then refine it to get more specific. We think this will be a huge boost for organizations looking for self-service.

• More Analysis Templates - Amplitude has doubled-down on analysis templates so you don't have to be an analytics expert to get insights from your data. We have templates by industry, by type of analysis, etc. And we have even worked with industry experts to have them add their own favorite analysis templates to our library. We want Amplitude customers to help each other by sharing best practices and templates so the entire Amplitude community can grow and prosper. These templates allow you to see what is possible in Amplitude and show what events/properties you need to set in order to use the template. So instead of starting with the data, you can start with the analysis you want to conduct and then back into the data you need to collect to get that analysis. This seems like a smarter way to do it, right?
• Out-of-the-box Dashboards - No one wants to spend time making dashboards! But too often, this is what analysis waste time on. To help, Amplitude has looked across hundreds of clients to identify what a best practice web analytics and product analytics dashboard should look like and now provides these out-of-the-box. Now your users can simply open these dashboards and understand the most important things they need to know about marketing campaigns, product retention, key conversion funnels, etc. This will allow your organization to spend more time turning insights into action instead of spending so much time building reports/dashboards.
• Customer Experiences - If you have been following Amplitude for a while, you may know that we are the only digital analytics vendor that provides product analytics, marketing analytics, experimentation, and experience analytics. When we announced natively-built Session Replay for experience analytics, we pushed the entire industry forward and even forced other vendors to change their roadmaps or make acquisitions! Amplitude now allows users to identify product or marketing issues and then watch users encountering those problems through session replay - all without having to integrate or switch analytics tools. We also make it easy to experiment or use feature-flagging to deliver different experiences, content, or features to different users. And all of this can be done in one unified UI that has also been made easier as part of #AmplitudeMadeEasy.

As you can see, we have been hard at work trying to make Amplitude the easiest digital analytics product to use. We are excited for our customers and prospects to try using all of these #AmplutudeMadeEasy features. You can learn more about #AmplitudeMadeEasy here: