Amplifying Giving. An Atheist's Easter Wish for 2024 Cause Marketing

Happy Passover, Easter, Ramadan, or just Sunday...

Are you a personal philanthropist, a corporate philanthropist or a CSR pro?

As an atheist (occasionally agnostic) obsessed with cause marketing, this Easter I've got a challenge for you, amplify your giving. My teams, nonprofit and companies will help! Read on...

I've had the life blessing to be able to use Cause Marketing to directly generate over $8.3 Million Dollars for nonprofits using Cause Marketing with a platform called We-Care that I shuttered shortly after Amazon terminated our relationship and launched AmazonSmile. Amazon ran SMILE for ten years generating an additional $450 million in cause marketing donations before shutting it down last year on Presidents Day 2023.

In the meantime, the nonprofit I founded, Giving Forward focused on using cause marketing to generate $$ for nonprofits and to amplify existing giving built several platforms including a replacement for AmazonSmile that we started on after they shut down.

But it wasn't until I was exhibiting one of our platforms GoodPics.org our professional charity headshots platform at the The Event Planner Expo that one of the people in line to get her headshot gave me the epiphany of how to combine the psychology of matching donations and the power of cause marketing.

When folks pick up their "free charity headshots" taken at industry events, charity galas, store opening, and career fairs powered by the GoodPics.org platform their voluntary donation call to action against the curated single or multiple nonprofits is showcased with 2x, 3x, 4x or larger matching donations.

For example at the MAU Vegas conference next few days, put on by Clarion Events Inc. - North America two sponsors Besitos Kash Kick and AppLovin will both be matching donations for those who choose to donate through Giving Forward to Girls Who Code and awesome nonprofit started by my friend Reshma Saujani . Didit will also match the donations meaning we have at least a 3X donation match up to the caps put in place by each matching donor.

Why explain this Rube Goldberg like donation flow to you today?

Because it illustrates how Giving Forward will deploy corporate philanthropy, CSR and personal donations to multiply and amplify donor impact.

Our next platform where matching donations will be particularly powerful is our charity coupons, where merchants provide single use coupons that are just a bit better than the ones they deploy in Honey, Capital One and other apps. But the only way to get access to these special coupons is a donation through Giving Forward to a nonprofit. Matching donations from corporations and philanthropists will:

1. increase conversion rate to coupon purchase (as they do for headshot donations)
2. Increase the coupon bundle size (we'll be packaging up several merchant coupons into bundles).

So, how can you help?

Reach out to me [email protected] and LMK the nonprofits you want to see benefit most from the Giving Forward platform and we'll decide how to simultaneously help those nonprofits and your business (if you wear a business P&L, CSR, philanthropy or marketing hat).

Any matching donations over $1000 for 2024 we can set up to showcase by name/brand. Donations less than $1000 we'll combine together.

Don't want to bother with a conversation?

Just donate (tax deductible in the USA to the fullest extent of the law) and LMK the causes you love.

https://www.givingforward.org/org/about/about-giving-forward/donate/

Have a great Spring and for those who celebrate Easter, pet the Easter Bunny for me.

P.S. running an awesome one-stop-shop digital first marketing agency is what lets me subsidize Giving Forward at a significant level. If you know of anyone who needs a really great mid-market full service agency, the Didit team loves crushing it for clients across paid, earned and owned media, plus direct mail. Happy to send a finder’s fee your way or make a donation to a cause of your choice for any referrals.