Amplify Your Direct Mail Campaigns with the Power of Digital Display

Attention Marketing Directors, Marketing Managers, Business Owners, and all who are currently leveraging direct mail in their marketing strategies. Have you ever considered the power a digital display campaign can add to your direct mail piece? What if I told you that this combination could boost your lift by an impressive 37%?

Direct mail has its strengths - it reaches a large audience and creates a physical touchpoint between your brand and your audience. However, it tends to have a frequency of one; once it lands in the mailbox, it's either saved for later or discarded. This is where addressable geofencing comes in to amplify your impact.

Addressable geofencing allows us to target the exact same address list to which you're sending your direct mail. We geofence each individual address on your mailing list, creating a virtual boundary around each home and capturing any internet-connected devices within it. Over the next 30 days, we seize opportunities to digitally place your message before them on the websites they frequent and the apps they use on their smartphones, laptops, desktops, and tablets.

In essence, your brand gets placed in front of them an additional 3-4 times per day for 30 days. Your direct mail piece, coupled with the display campaign, amplifies your frequency and effectiveness from 1 to up to 120 times in a 30-day period. Imagine this scenario: Your direct mail piece lands in their mailbox. Later, they visit a website, and as they scroll through the page, your message makes another impression. That evening, while using an app on their smartphone, they see your banner ad displayed again.

The targets are identified within their homes, and your ad follows them wherever they go online. They'll see your ad so frequently that they'll think you've invested heavily in your ad campaign. But in reality, it's just the smart, targeted capability of digital display.

This powerful combination of direct mail and digital display is designed to enhance your marketing efforts, drive more impressions, and ultimately, increase your conversions. If you're intrigued and would like to explore this further, I invite you to reach out to me. Let's discuss how we can supercharge your marketing strategy and make your next direct mail campaigns work harder for you.

Give me a call at 717-901-3461. Let's start the conversation about taking your direct mail efforts to the next level.

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