AMPLIFY OR SIMPLIFY
Paul Povolni
Creative/Speaker/Podcaster - Building Stand-out Brands through Strategy & Aesthetics! aka Voppa
As a Brand Mentor and Strategist, I also help businesses with idea generation and development.
You might be stuck because your thinking is too small...or too big.
I've been doing creative thinking training and workshops almost as long as I've been doing branding.
So occasionally I'll share some #Headsmack ideas that will help you take your brand to the next level or get unstuck.
TIP #6-What are you doing now that you can amplify or make smaller?
Is there something you're doing on a small scale now that you can make bigger?
Making it BIGGER can take different forms:
- Can your small workshop become an event, conference or mastermind?
- Can your one-on-one coaching become group coaching or an event?
- Can your best blog post become a book?
- Can your small business become a franchise?
- Can your highly efficient business system work for other businesses? Become a workshop, product or offering?
- Can your small widget or gadget be scaled?
- Can your local business go international?
What about making it SMALLER? Ask yourself:
- Can your large event become more intimate?
- Can your online presence, go mobile
- Is there things you can do to reduce the footprint of your machine
- Are there simpler versions of your offer?
- Do you have to make it THAT big?
- Is the packaging too big?
- Would a smaller team do it faster or more efficiently?
Just a few ideas to get your mind thinking in a new direction. I call it a Headsmack.
As you consider these two ways of looking at the state of your brand, you'll start seeing businesses that have done them effectively and seen great success.
Who have you seen that scaled, amplified or made something bigger and it accelerated their growth?
What about companies, products or services that went smaller and saw profitability?
Take a second to look around and you'll see that it's could be the key to your next steps.
I'm here to take your brand to the next level. Schedule a Brand Strategy consultation today and let's see where things go.
https://www.paulpovolni.com/strategycall/