Amplify: Our Tenth Celebration

Last week saw the return of the Amplify Marketing Festival, and it's?tenth anniversary after starting the event in 2012.?

We kicked things off?with an an inspiring and insightful session on diversity in marketing, with speakers Leila Siddiqi ,?Associate Director Diversity at The IPA and Neil Skinner ,?Marketing Director of Edrington UK. You can read a round up of the session from The Marketing Society CEO, Sophie Devonshire?? ,?here.

Sarah Warby , CCO of Nando's,?then took to?the stage for the tenth?Ogilvy Lecture. With some?in the audience admitting?having never been to Nando's, Sarah managed to enthral?us?with her passion and energy as she explained the thought process behind her?big idea of making the complicated, uncomplicated.

Celebrating Craft, our latest addition to Amplify, saw our panel featuring?a photographer, a filmmaker, an animator, a writer and a producer, discuss the incredible craftsmanship that goes on behind the scenes in our industry. Chair Eilidh McDonald , Creative Director at Frame, stressed the importance of not just celebrating craft, but giving it the support, space, time and money required to be able to create?something amazing.

Next, it was the return of the?Clients vs Agencies Creative Challenge. In it's?eighth battle, we saw our Client and Agency teams go head to head arguing?for five campaigns each on the topics of Fast-Moving Consumer Goods; Automotive; Retail; Tech and?Beer. With the scores even after Round 1 and 2, the agencies finally took home the trophy (in the shape of 5 bottles?of Caorunn Gin!) after 3 years?of Client team wins. Congratulations to Sarah Baillie of StudioLR who captained her team to victory.?

With a buzz about us, we headed over to?The Treehouse at George Square Gardens for the after party. Comedians Jacob Hawley,?Ed Patrick,?Isabelle Farah,?Darran Griffiths?and?Susan Riddell gave a fantastic mini Fringe comedy show whilst we enjoyed some delicious food thanks to Assembly Festival.

All in all, a fantastic day full of education, inspiration and?entertainment. You can view all the photos from the day on our?Facebook page.

Many thanks to headline sponsor? Carat ?for their continued support of Amplify, as well as? Channel 4 Sales ?and? 奥美 ,?Creative Partner? StudioLR - The Gutsy Brand Creative Agency , Event Partner? Lux Events ?and the whole team at?The University of Edinburgh Business School.