Amplify - 2021

Project Amplify was introduced last year to provide packaged solutions that reflected key customer pain points. I joined Francesca Carboni, Partner Solution Centre Head, EMEA South, to answer a series of quick-fire questions on what’s happened so far and what’s planned for 2021.

What are the results from Amplify 2020?

Francesca: “The results of Amplify, so far, are really strong. In the Midmarket, 20 partners contributed to building and promoting 46 qualified partner packaged solutions to customers. What made the difference, in my opinion, was the faster return on investment thanks to the quick-to-implement packages, the rapid time to market and a step-change in the mindset to packaging.”

 Why do you think this programme has been so successful?

Evert-Jan: “Amplify was designed to assist our partners with content around pre-defined package scenarios, each of which reacted to the new reality in the wake of the pandemic. I think Amplify is the perfect example of how successful we can be when we work as one SAP, and one team with our partners. In a challenging time, we all worked together to bring value to our customers by simplifying our solutions which focused on critical business areas and simplifying the solutions to embed SAP and partner-best practices.”

 What key lessons have been learned?

Francesca: “That packaged solution is a really important approach that works really well! It’s for that reason that, in Q4, we launched the Packathon initiative. It’s a programme that helps partners to transform their ideas into working solutions – and market-ready working solutions with commercial plans built-in.”

So, what’s next for Amplify in 2021?

Evert-Jan: “The great news is that, based on the success of 2020, Amplify will continue into 2021. We have seen the benefits it has brought our partners and the positive impact it’s had on our business. Amplify supports our LACE strategy and is, therefore, a key success driver for the business overall.”

Why should partners still use Amplify?

Francesca: Rise with SAP is one of our key focus areas for 2021, helping our partners drive their customers' transformation, and Amplify is a key supporter of this. We all know that driving transformation to the cloud with the right business focus is key. Having the right packages in place help to drive this momentum and deliver a quicker ROI for partners’ customers. In turn, this gives partners the ability to scale and cover broader parts of the region.

What do you think will be the most popular package in 2021?

Evert-Jan: This is a tough question to answer! Making any kind of prediction on which package will be the most popular is hard but, we know from last year, that the results for IBP and SAC were the most successful and, with the additional focus on Move through RISE with SAP, it could well be a package in this area. But, it could be another one entirely or a package which doesn’t even exist yet! Whichever it turns out to be, I’m looking forward to building on 2020’s success.