Ampersand: Quarter 3

Ampersand: Quarter 3

This quarter, Yes& Lipman Hearne:

Explores the ADA’s new guidelines…

Investigates philanthropy donors…

Takes a dive into marketing to Gen Zers…

And shares an exciting event.



Expanding the Digital Doors for All

The ADA works towards ensuring digital spaces are as accessible as physical ones.?

How can website accessibility become standard like automatic doors and ramps in the physical space? Learn about recent updates to the Americans with Disabilities Act, and what it means for your organization’s web services.?

Learn more about the changes.


The Future of Philanthropy?

What to think about when planning for the coming year.

Philanthropy is more than about giving. It’s about forging opportunities, meeting urgent needs, and catalyzing transformative change. Learn more on which demographics organizations need to build stronger connections with (and how) to drive lasting impacts for your cause.?

Here are the three things you need to know.


It’s Brat to School Season?

What universities need to remember when communicating with Gen Z.

The rise of the “Brat” social media trend has offered valuable lessons to higher education marketers. While staying current with the latest trends is crucial for engaging Gen Z, genuine participation is even more vital. Discover strategies to leverage trends that resonate, all while staying true to your brand.?

Read on how you can incorporate trends.



Crisis Lessons for All Communicators

Planning for New Campus Disruptions

As tensions rise and campus protests loom, university leaders must be prepared to navigate potential crises. Find out how your institution can effectively address concerns while protecting brand reputation in the face of public scrutiny.

5 Essential Communication Strategies


Did You Know...

Kirsten Fedderke , VP Consulting and Account Management, and Caitlin Krulikowski Moynihan , VP of Research and Analytics, will be speaking at the American Marketing Association Symposium for the Marketing of Higher Education sharing insights on recruiting the adult learner.?


“I'm really excited to share the depth of data-and the actionable insights we've gleaned from it — to better connect with adult learners with the attendees of the AMA Symposium for the Marketing of Higher Education in November.”

— Kirsten Fedderke, VP Consulting and Account Management



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